CUNA and NAFCU have merged and are now America’s Credit Unions.

Manage, develop, and execute strategic email marketing campaigns, making decisions based on key metrics, best practices, current trends, and A/B testing to ensure proper targeting, deployment time, frequency, messaging and template usage.Work with Events staff to create, manage, and maintain the digital sites and applications for assigned events. This includes ownership of all website, app, and email communications.Work with internal marketing staff to create and execute online digital marketing initiatives, using relevant tactics including SEO, SEM, and social media.Collaborate with internal staff to develop targeted lists to maximize product/service/event audience engagement. Work closely with program managers to create and refine contact lists to expand reach, increase open rates.Copyedit and proofread web content. Ensure all web content follows website design and copywriting best practices and is optimized for usability and SEO.Analyze relevant metrics to develop key insights and action plans based on campaign trends and results to provide recommendations and guidance to internal stakeholders on existing campaigns, new initiatives, or future marketing budget planning. Conduct usability testing, surveys and research as needed to identify and keep pace with user needs and preferences.Support training and assistance for email across the association.Develop and implement best practices for content creation and distribution, channel strategies and measurement to demonstrate ROI and drive insights for decision-making.Provide reporting on current digital campaigns and provide findings and guidance to internal digital marketing staff.

Managed and developed paid and organic marketing content across a variety of online platforms; delivered timely audience and KPI reports to improve campaign results and reach community engagement goals.Independently planned editorial calendar and created captivating content for flagship channels and the President’s accounts while maintaining brand voice and guidelines; reported insights to key administrators.Led social efforts, giveaways, and campaigns to increase brand awareness and attract target audiences, tripling the average engagement rate on all platforms by 78% and gaining over 9,000 followers.Monitored competitors’ social performance; recommended strategies to optimize online presence.Collaborated with departments and influencers on campus to ensure communications are amplified across social.Strategically engaged in real-time conversations, trends, and online behavior through social listening while implementing crisis comms strategy as needed; developed analytics reports to enhance marketing performance.