Nancy Schofield Email & Phone Number

Nancy is a market research specialist with over 25 years experience in customer attitude analysis, new product opportunity assessment, positioning, ad testing and customer segmentation in new media, entertainment, consumer electronics and the health care industry.She is proficient in all aspects of marketing research projects from planning and project management through final presentation:• Nancy is especially talented at in-depth interviews, engaging with everyone from opinion-leading surgeons to sit-com viewers.• She is routinely charged with developing actionable recommendations for clients based on quantitative and qualitative research findings.• An outstanding writer, Nancy is adept at reports and presentations, ranging from toplines to comprehensive white papers and often recruited for special corporate assignments such as Strategic and Marketing Plans and competitor profiles.• Other qualitative skills include planning, screening, conducting and analyzing focus groups and interviews, including in-person, telephone and online bulletin board studies.• Quantitative expertise includes managing and monitoring large-scale online survey quota fills, data delivery and comprehensive tabulation specifications.Nancy began her career consulting in New York City at Channing, Weinberg & Co. which later became The Wilkerson Group. She also spent five years with Allergan (Irvine, CA) where she held several marketing management positions. Nancy is a graduate of Wesleyan University and attended the Columbia Executive Business Program.

Listed skills include In Depth Interviews, Writing, Quantitative And Qualitative Analysis, Focus Groups, and 27 others.