Tradesnest is the leading global AI-powered B2B platform connecting innovative Consumer Electronics Brands with Distributors and Retailers globally. Over 80% of Consumer Electronics products are still purchased in physical stores, but introducing a product in a new market can be challenging. Tradesnest offers a cost-effective and time-efficient way to connect brands with the right distribution partners, who leverage their expertise to help transform brands by: • Get product(s) listed at major retailers• Negotiate the best agreements• Market their product(s) locally• Ensuring timely supply to retailers Our exclusive B2B platform empowers emerging brands to showcase their products directly to distributors and retailers to develop valuable partnerships. Additionally, we ensure seamless transactions and timely payments through our reliable Payment Protection Solution. Moreover, with Tradesnest's proprietary AI technology, our tool can predict the most suitable markets and distributors for products, driving exponential growth opportunities. Are you an innovative Brand seeking growth in new markets or are you a Distributor/Retailer looking for your next top seller to introduce in your market. Register today for free on Tradesnest.com and transform your business!

International trade advisor for the ICEX-NEXT program helping companies developing an export strategy.

Entered new markets for the PowerCube brand by Allocacoc in UK, Ireland, Morocco, Switzerland, Austria, France and United Arab Emirates.• Developing strategies and selecting new distributors and retailers to carry our portfolio business.• Provide guidance and instruction to the sales team and supervise the execution of the sales plan to ensure market improvements and sales growth.

Responsible for Albert Heijn business in the Netherlands, Belgium and E-commerce for the Consumer Product Division portfolio that includes: Elvive®, Loving Blends®, Studioline®, Elnett®, Fructis®, Men Expert®, Maybelline®, L'Oréal Paris skincare® and Ambre Solaire Sun care®.

• Building joint business plans with Albert Heijn & Etos to maximise revenues, accurately forecast long- and short-term business and achieving higher turnover, market share and profit.• Developing a year plan to optimise price and promotion strategies. Negotiating the yearly contract and setting up business drivers. Managing the yearly promotional budget for all advertisement activities.• Developing strategies with the Supply Chain, Finance & Marketing departments to successfully meet all KPI's set out between L' Oréal and Ahold.

• Responsible for Metro Group Netherlands and Johnson Diversey for the Home and Personal Care Division. Managing a portfolio of 12 brands including Andrelon, Zwitsal, Neutral, Sun, Robijn, Cif, Axe, Dove, & Prodent.• Setting up account plans and negotiate the yearly contract to reach turnover, return on investment, share of shelf, key product assortment and gross margin goals as well as keeping within set budget.• Managing 8 Field Sales Managers for in-store promotions, optimising share of shelf and setting up special tailor-made programs. • Developing a new structure for trader sales activities that resulted in an increase of the sales by € 1 million in less than a year and significantly reduced operational costs in the Global Unilever Project Half 2020.

• Managing and expanding Splendid Chocolates brand for seasonal and everyday product assortment in the North American retail market. Responsible for Costco, Walmart, CVS and Walgreens.• Growing Splendid’s private label portfolio for top chocolate manufacturers in the industry by working closely with their marketing department to design new products that meet the suggested retail price (SRP), packaging requirements, time frame and purchasing volume. • Negotiating business plans with Category Buyers of retail grocery chains, mass merchandisers, drug store chains and distributors.

Interviewed, recruited and selected suitable employees for vacancies within the ING group.

Provided private clients with detailed information about bank related services including savings, mortgages, loans and insurances in the Customer Service Department.