Strategic goals to operational polices, sales to marketing, budgets to growth, regulatory to compliance, culture to employees, connection to coaching, departments to business segments, adept and adroit, entrepreneurial and autonomous. A touch of all with a load full of commitment and passion, all for the sustainability of the organisation’s growth and generation of surplus.

Integrate Business Development, Marketing and Communications as an approach to create long-term value and implement short time growth opportunities between the subsidiaries and within the organisation.

Manage an integral role in helping to drive and develop marketing and business development for all ASEAN subsidiaries in ZICO Holdings Inc, to strategically maximise growth opportunities and raise the firm’s brand profile.

Responsible in growing existing market and identify new market through strategic marketing initiatives. Critical development in effective marketing strategies to increase loyalty and encourage up-sell and cross sell opportunities.

Led AP regional marketing team in strategic planning and product brand marketing. Developed regions' strategic marketing plans with main focus in competitive marketing and targeted demand generation marketing.

Responsible for developing product marketing plans and 360 marketing programs strategy for ASEAN, aligning to strategic corporate priorities.

Managed in-country's integrated marketing communication with full responsibility of implementation, execution and measurement of all marketing campaigns. Interlocked all brands' marketing activities and staging of major events for IBM Malaysia.

Responsible to build revenue for a set of accounts in assigned geographic segment and to maintain high customer satisfaction. Full ownership to create sales opportunities, understand client’s business and monitor competitors positioning within the manufacturing industry.

Responsible for business development and total sales of a set of key accounts and market share of overall manufacturing industry.