• Key decision maker for onsite search and category strategies• Transition parts website onsite search from open source SOLR search to a 3rd party Lucidworks Fusion search platform• Leverage customer tracked behaviors to determine improvements to parts website• Implement and build a first time merchandising strategy on search results pages and top category pages• Work closely with the CAT Lucidworks engineering team to ensure improvements to the search algorithm… Show more • Key decision maker for onsite search and category strategies• Transition parts website onsite search from open source SOLR search to a 3rd party Lucidworks Fusion search platform• Leverage customer tracked behaviors to determine improvements to parts website• Implement and build a first time merchandising strategy on search results pages and top category pages• Work closely with the CAT Lucidworks engineering team to ensure improvements to the search algorithm have a positive influence on the sort order of search results • Work closely with product content team to determine keyword improvements to support customer searches• Analyze Google Analytics tracking to support report building• Work on an agile scrum team as the product owner using DevOps and Aha software Show less

• Use existing knowledge of search platform functions to help rebuild how search is performed on parts.cat.com using SOLR search• Partner with Business Analysts and Development teams to create enhancement requests, testing plan and QA procedures around improvements to search• Partner with Product Engineering teams to create PDP content templates that provide best SEO keywords for each product type to be populated on the page to satisfy search engines and on-site searches•… Show more • Use existing knowledge of search platform functions to help rebuild how search is performed on parts.cat.com using SOLR search• Partner with Business Analysts and Development teams to create enhancement requests, testing plan and QA procedures around improvements to search• Partner with Product Engineering teams to create PDP content templates that provide best SEO keywords for each product type to be populated on the page to satisfy search engines and on-site searches• Partner with Development team to determine how to clean up natural relevancy scoring for searchable fields• Clean up natural relevancy through assigning search rules to boost, bury, pin various product types and categories• Analyze search metrics to determine the effect of search enhancement on customer experience• Create dashboards in Google Data Studio to analyze customer behaviors for all users compared with various customer segmentations to determine future enhancements to the site• Suggest product content enhancements to standardize all product types within their type and also site wide to ensure facets and navigation flow seamlessly through a CX journey across the product catalog• Partner with Developers and Product Engineering teams to review current product content data fields to ensure using correct format (text, numerical, Boolean) to provide the best CX experience• Review customer behavior data captured through GA tagging to determine importance of various product data specifications in order to prioritize sort order of categories, facets and products on search PLPs• Provide support on a monthly basis for QA an upcoming release to ensure customer experience has not changed, and enhancements are working as designed Show less

Company closed doors March 2020Ecommerce Merchandising Manager• Build project plan to implement Lighting as a new vertical for the business• Implement A/B testing for various Merchandising strategies using Optimizely• Use excel formulas (index match, vlookup, pivot tables) to further analyze metrics outside Tableau• Create and implement wireframes for new category landing pages focused on user experience• Analyze product data and metadata input by team using PIM to… Show more Company closed doors March 2020Ecommerce Merchandising Manager• Build project plan to implement Lighting as a new vertical for the business• Implement A/B testing for various Merchandising strategies using Optimizely• Use excel formulas (index match, vlookup, pivot tables) to further analyze metrics outside Tableau• Create and implement wireframes for new category landing pages focused on user experience• Analyze product data and metadata input by team using PIM to ensure data and asset integrity• Setup product taxonomy and filtering using Hawksearch• Recommend changes to current plumbing category merchandising strategy to be customer focused• Work with Marketing team to monitor and test tagging in Google Tag Manager• Coordinate and maintain site refresh calendar for brand and category landing pages Show less

Company sold September 2019• Implement new merchandising strategy focused on customer experience • Identify and address gaps in PDP data and content to ensure best SEO strategy and customer experience• Setup product taxonomy and filtering using Nextopia• Review product data from Netsuite to ensure data and asset integrity• Work with cross-functional teams to develop and manage site content calendar• Work with vendors to set up exclusive promotions of sales and new… Show more Company sold September 2019• Implement new merchandising strategy focused on customer experience • Identify and address gaps in PDP data and content to ensure best SEO strategy and customer experience• Setup product taxonomy and filtering using Nextopia• Review product data from Netsuite to ensure data and asset integrity• Work with cross-functional teams to develop and manage site content calendar• Work with vendors to set up exclusive promotions of sales and new product releases• Work with sales and customer service teams to address product concerns or interest for new products• Increased projected revenue 30% during semi-annual sale period after initial PDP updates, reconfigured product taxonomy and SEO updates• Analyze post sales data points from heat maps and Google Analytics to ensure customer engagement KPIs are met• Build custom reports to analyze product performance and develop merchandising strategies• Use excel formulas (index match, vlookup, pivot tables) to present reports to cross-functional teams• Identify and address gaps in order operations of the OfficeDesigns.com website sales funnel• Create and maintain B2B and B2C PDPs using Magento platform• Review and implement processes, such as reporting, visibility, automation, and leveraging the native functionality of Netsuite, to promote Netsuite user success.• Build and implement standard reports, such as order reports, inventory management, year over year comparisons, product sales reports, etc.• Implement out of stock alerts and reports Show less

• Conduct product performance analysis and determine merchandising strategy across entire site• Manage Digital Merchandising and Pricing departments• Review daily products to be published for accurate product information and SEO strategies for PDPs• Coordinate and maintain site refresh calendar for brand and category landing pages• Review product offering to set up cross-sell and up-sell opportunities• Establish aesthetic fit and sales potential for new product introductions… Show more • Conduct product performance analysis and determine merchandising strategy across entire site• Manage Digital Merchandising and Pricing departments• Review daily products to be published for accurate product information and SEO strategies for PDPs• Coordinate and maintain site refresh calendar for brand and category landing pages• Review product offering to set up cross-sell and up-sell opportunities• Establish aesthetic fit and sales potential for new product introductions using prior sales and trends in industry.• Work with sales and customer service teams to address product concerns or interest for new products• Work cross functionally with marketing and IT for upcoming email and on site marketing campaigns• Analyze reports generated through Google Analytics and NxTrend to determine day to day and long term strategy• Partner with marketing on content management for unique landing pages from inbound traffic to increase revenue on top performing pages• Use excel formulas (index match, vlookup, pivot tables) to present reports to cross-functional teams• Manage existing vendor relationships• Discuss with overseas vendors inventory planning to ensure in-stock levels for US distribution• Monitor product return and damage levels to suggest resolutions to vendors• Review PO and invoice discrepancies to determine breakdown in policies• Source new vendor relationships Show less

• Maintain PDPs for Lightology.com• Manage Publishing and Pricing teams who work directly on Lightology.com using a custom platform• Manage offshore resources who handle asset and data collection of vendors• Manage team who publishes 250+ SKUs daily from 400+ vendors on Lightology.com• Use excel formulas (vlookup, pivot tables) to analyze product performance• Analyze weekly inventory of stock and showroom pieces to ensure proper placement internally and on… Show more • Maintain PDPs for Lightology.com• Manage Publishing and Pricing teams who work directly on Lightology.com using a custom platform• Manage offshore resources who handle asset and data collection of vendors• Manage team who publishes 250+ SKUs daily from 400+ vendors on Lightology.com• Use excel formulas (vlookup, pivot tables) to analyze product performance• Analyze weekly inventory of stock and showroom pieces to ensure proper placement internally and on Lightology.com• Create processes and maintain documentation for department and company-wide processes• Attend Dallas Market to review new products and hold vendor meetings on a semi-annual basis• Work closely with all departments to analyze status of vendors and their effectiveness with Lightology• Ensure vendor’s new and best-selling products are published in a timely manner after-market releases• Review products to ensure correct words are used to increase SEO• Work with Database Administrator on product uploads and building requirements for database queries• Work with Web Administrator to ensure site updates are implemented for custom back end• Review products published and manage web fixes throughout the site to ensure quality of everyone’s work• Train all new employees within the department, along with cross train other departments Show less

• Work with cross-functional teams to build and maintain an Authorized Retailer platform that allow transparency to end users that they are purchasing authentic product direct from an authorized retailer, while providing data metrics to customers of their product performance on their partner sites• Work with customer and development team to build a program that allows customer to view their product statistics on their authorized retailer’s e-commerce websites.• Identify requirements… Show more • Work with cross-functional teams to build and maintain an Authorized Retailer platform that allow transparency to end users that they are purchasing authentic product direct from an authorized retailer, while providing data metrics to customers of their product performance on their partner sites• Work with customer and development team to build a program that allows customer to view their product statistics on their authorized retailer’s e-commerce websites.• Identify requirements from clients for reporting expectations of Retailer Badging platform• Work with a cross-functional team to identify gaps in data reporting and future platform enhancements• Build sprint project plan that outlines the scope and schedule of updates to platform• Communicate with vendors about future releases and product enhancement backlogs• Work with various e-com sites across the US to implement Badging Software tag on their site code to allow for reporting into the Retailer Badging software• Work with sales team to discuss new clients and expectations Show less

• Build website for franchise locations to purchase parent company branded products• Work with sales team to discuss new clients and expectations• Build project plan that outlines the scope and schedule of build-out and implementation of new punch-out website from company’s website• Setup and manage sites using Magento, Shopify, and custom CMS platforms• Build and maintain product catalog for each parent company’s product selection • Work with parent company’s marketing team… Show more • Build website for franchise locations to purchase parent company branded products• Work with sales team to discuss new clients and expectations• Build project plan that outlines the scope and schedule of build-out and implementation of new punch-out website from company’s website• Setup and manage sites using Magento, Shopify, and custom CMS platforms• Build and maintain product catalog for each parent company’s product selection • Work with parent company’s marketing team on site GUI• Develop templates for print production materials for end users to fill out with franchisee specific information• Use excel formulas to build out fanchinee data for prepopulated and dropdown fields• Work with accounting team to set up credit card transaction accounts for each parent company• Work with development on future improvements to custom CMS Show less

• Work with off shore team to manage MAP pricing on Lumens.com• Maintain open-box portion of Lumens.com for product offering and pricing using UniteU• Manually review inventory feeds and update website for out of stock messaging using HTML • Work with Vendors on missing catalogs for Merchandising team• Plan schedule for Dallas Market for VP Merchandising to attend