Responsible for Home business for RB: Vanish, Air Wick & Veet. Objective: Make the core of RB bigger with synergies for Home brands.Nov 2012 – Aug 2014Responsible for Airwick, Veet, SWB( Sico, Durex) & OTC ( SinPioj, open brands) business & strategies / Digital Always On Strategy.Objective: development of the initiatives & marketing plans to ensure profitable growth for 4 segments introduction to Pharmacy & Sexual Wellbeing categories to ensure a double digit growth.Create BIC managers; work in one to one meetings & action plans with my direct reports to ensure the necessary support to make them growth within the company. Be responsible for Digital marketing strategy within RB. The objective is: to generate knowledge in the area and deliver annual digital plans with the best synergies across brands.

Responsibilities In charge of the Department of Promotions, sampling activities and Digital of the Company, giving support to its 37 brands, creating growth and penetration plans. Responsible of the development of the plans and initiatives of marketing research of: Oral Care, Health Care and Gillette Brands. Outomes * Own & develop the Digital team for the company: supporting in the first stage 7 core brands; as a result we end the fiscal year with more of a million followers in social networks as (Facebook). * Create the first e-Commerce pilot for Wal-Mart as a powerful platform for the next years. The project benefits are in short terms, low cost publicity for the customer & the P&G brands, and in ling terms more on line sales. * As Regional leader I incorporated for Mexico and Latin America the best global practices, with the following results: increase of 10% of the corporative plans reach (people) with an efficiency of 20% vs. Previous year.

Marketing Manager Beauty:Responsible of Wella brand acquisition & Management. Achievements:•Developed a successful launch plan for premium hair color brand “Revitalique ” design to compete in the high price segment for the Mexican market, leading the launch plan for the rest of Latin America. • Contribution share growth of “Revitalique”, obtaining an efficiency of 20%. Vs. planned over passing L'Oreal brand.SALES To complete experience & create new capabilities. 1) Sales executive for laundry at ISSSTE.2) Account manager for Beauty at Chedraui.ORAL CARE MANAGER ORAL-B /PRO/ZOOTH 2005 – 2007 Gillette of Mexico Company acquired in 2006 by P&G

Jr Brand Manager Oral Care Mexico & Central America Care •Developed strategies to compete in the low price segment. Worked in the recommendation of a low price tooth brush to capitalize wholesalers.•Responsible for Central America, developing marketing plans for each region and clients for the oral care business including promotional activities, budgets and volume for Mexico and Central America. Jr. Brand Manager Gillette Braun 2004 Assistant Brand Manager Gillette Braun 2002 – 2003Scholar Gillette Personal Care 2000 – 2001