A proven leader committed to excellence. Brings a unique perspective, with over 30 years of experience as a market research supplier, a corporate Research Director and a market research & consumer insights consultant. Possesses a deep understanding of quantitative and qualitative research techniques and mechanics, as well as an appreciation of corporate research users, their marketing issues and the environment within which they must perform effectively. Strong business acumen that leads to exceptional consumer insights.Designs and executes market research for clients representing a broad spectrum of industries and consumer targets, including foods, retail, direct and digital marketing, telecommunications, health and beauty, children’s educational products, toys and crafts, distilled spirits, finance/banking, advertising, publishing and electronics.Areas of Expertise include ....- Communication and collaboration- Employee development and management- Working with cross-functional teams within an organization to leverage insights into action- Budget and process management- Insights needs identification- Designing research processes that efficiently and effectively address business strategy insights needs- Statistical applications and analysis- Finding insights “nuggets”
Listed skills include Market Research, Customer Insight, Marketing Research, Quantitative Research, and 20 others.
