Nancy Wilkins

Nancy Wilkins Email and Phone Number

Senior Marketing Director and Adjunct Faculty @ Palladium Hotel Group
Nancy Wilkins's Location
Fort Lauderdale, Florida, United States, United States
Nancy Wilkins's Contact Details
About Nancy Wilkins

Extensive Marketing experience in the travel and hospitality industry marketing a luxury product to an affluent consumer. Experience in both consumer and trade marketing channels. Also, 17 years Adjunct Faculty and Online Instructor.

Nancy Wilkins's Current Company Details
Palladium Hotel Group

Palladium Hotel Group

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Senior Marketing Director and Adjunct Faculty
Nancy Wilkins Work Experience Details
  • Palladium Hotel Group
    Senior Director Of Marketing, North America
    Palladium Hotel Group Oct 2018 - Present
    Ibiza, Es
    Strategic direction and execution of all marketing plans for the North America market.
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  • Capella University
    Adjunct Faculty, Online Instructor
    Capella University 2003 - Present
    Minneapolis, Mn, Us
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  • West Coast University
    Adjunct Faculty, Online Instructor
    West Coast University Jul 2020 - Present
    Irvine, Ca, Us
    Course instruction for Business and Marketing
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  • Playa Hotels & Resorts
    Director Of Creative Services & Trade Marketing
    Playa Hotels & Resorts Feb 2015 - Jan 2018
    Fairfax, Va, Us
    Strategic marketing planning and execution across consumer and trade channels. Develop marketing collateral for both consumer and trade channels, maintaining brand standards and consistency in messaging. Support BDMs with trade collateral, presentations, photography assets, etc. Execute trade marketing plans with tour operators and major trade marketing partners.
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  • Silversea Cruises
    Travel Agency Marketing
    Silversea Cruises Feb 2012 - Aug 2013
    Monaco, Monaco, Mc
    Develop the strategy and support the travel agency marketing effort including collateral development and tactical marketing tools for the field sales team; develop trade promotion "Partner for Success" including full media plan, sales tools, training materials, all elements of this campaign; team lead assignment to launching a new ship - brochures and marketing collateral training tools for sales team, pre-cruise documentation implementation
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  • Kaplan University
    Director Of Student Communications
    Kaplan University Mar 2010 - Jan 2012
    Chicago, Il, Us
    Create an engaging student experience through relationship marketing primarily via interactive media channels - email, e-cards, e-newsletters, PURLs. Retain relationships with Kaplan alumni, promote the alumni web site and drive membership through marketing communications. Personalized marketing via all channels to both students and alumni - electronic newsletters, printed welcome kits, personalized URLs, etc.
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  • Regent Seven Seas Cruises
    Director Of Marketing Communications
    Regent Seven Seas Cruises Jan 2001 - Mar 2010
    Miami, Florida, Us
    Develop the overall strategy for all Direct Marketing campaigns - from creative execution, printing, mailing, and campaign response tracking. Develop the strategy for all direct mail campaigns, execute, and report on results. Experienced in branding a high-end product to an affluent market. Develop the strategy and execution of personalized marketing campaigns and retain-the-interest pieces to past customers. Develop list segmentation, list purchase, requalification campaigns and database marketing strategies for greater responsiveness to all audiences (prospect, inquiry, past passenger, travel agent). Launch and implement loyalty program for past customers. Includes personalized communications and variable data printing.
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  • Regent Seven Seas Cruises
    Marketing Services Manager
    Regent Seven Seas Cruises Feb 1995 - Dec 2001
    Miami, Florida, Us
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Nancy Wilkins Skills

Direct Marketing Marketing Communications Email Marketing Marketing Strategy Direct Mail Advertising Brochures Newsletters Brand Development Corporate Communications Segmentation Photography Campaign Management Hospitality Industry Strategic Planning

Nancy Wilkins Education Details

  • Masters Degree: Mercy College
    Masters Degree: Mercy College
    Direct Marketing
  • St. Cloud State University
    St. Cloud State University
    International Business

Frequently Asked Questions about Nancy Wilkins

What company does Nancy Wilkins work for?

Nancy Wilkins works for Palladium Hotel Group

What is Nancy Wilkins's role at the current company?

Nancy Wilkins's current role is Senior Marketing Director and Adjunct Faculty.

What is Nancy Wilkins's email address?

Nancy Wilkins's email address is na****@****lla.edu

What is Nancy Wilkins's direct phone number?

Nancy Wilkins's direct phone number is +5299884*****

What schools did Nancy Wilkins attend?

Nancy Wilkins attended Masters Degree: Mercy College, St. Cloud State University.

What skills is Nancy Wilkins known for?

Nancy Wilkins has skills like Direct Marketing, Marketing Communications, Email Marketing, Marketing Strategy, Direct Mail, Advertising, Brochures, Newsletters, Brand Development, Corporate Communications, Segmentation, Photography.

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