Responsibilities:*Developing a comprehensive, recognizable Brand *Creating a new cross-functional Website*Brand Guideline *Building a measurable direct mail Marketing Platform *Client Relations, PR and Marketing Communication Strategies*Social Media lead generating program

Following her success in the Investor Relations Representative role, Nancy was promoted into the role of Marketing Director and stepped up to helm marketing operations for the company, both from a corporate perspective and site-specific commercial real estate perspective. Her portfolio of work included managing all of the marketing efforts for the company’s community relations and fundraising initiatives. Responsibilities:*Building a cohesive corporate brand in both Canada and the United States. *Developing and deploying cost effective programs to achieve goals and capitalize on ROI opportunities.*Evaluating the effectiveness of marketing campaigns. *Charting an overall marketing plan and leading its execution. *Leading project teams to ensure the timely delivery of marketing collaterals. *Managing a $MM budget. *Planning all aspects of tradeshows.*Defining sponsorship and advertising messaging. *Overseeing specialty leasing activities.*Creating marketing campaigns for mobile applications.*Issuing RFPs for third party digital media partnerships. *Co-managing digital media advertising campaigns.*Transformed commercial or mixed use properties into RioCan Branded assetsSuccesses:*Piloted a touch screen directory that paved the way for cross-marketing of office tenants in retail spaces.*Introduced a Digital TV network for advertising and third party revenues, capitalizing on internal advertising spaces and created a new advertising medium and revenue stream*Spearheaded numerous fundraising efforts and led employee engagement marketing as well as event marketing for these activities.*Defined the overall branding strategy for the RioCan Yonge Eglinton Centre, a multi-year renovation project with numerous stakeholders.*Outlined several strategic digital programs for shopping centres, across websites, online branding, social media, website deals, QR code messaging and mobile marketing.

Nancy initially joined RioCan as an Investor Relations Representative where she provided support to the Chief Financial Officer, the Board of Directors and the Finance Department with their investor/public relation mandates. Nancy quickly demonstrated her strengths in marketing and took on increased responsibilities for the design of website and property sheet content, as well as for drafting an array of written materials, including press releases, supplemental packages and unit option settlements.

Nancy began her career with Dyadem as an administrator and quickly moved into the area of new business development. The companies core financial business relied on software sales in the medical and engineering sector. While finding new business opportunities, Nancy exceeded expectations while selling software maintenance packages to new and exiting clients garnering her Top Sales Rep and winning the top prize and sales employee. It is evident that she strives and over achieves in the area of sales and new business matters.