Designed product page and design tool experiences for double-digit growth in conversion and session length.Built search experience that increased conversion and average order size.Created internal tools to maximize efficiency and reduce turnaround times for orders. Designed meme-creation app, Mehmz.Documented and developed continuously evolving brand system.

Member of the Customer Experience (CX) Squad which brought key members from each team together to bridge the gap and align our goals.Analyzed customer issues, audited customer flows, rewrote emails, drafted a Tone & Voice brand guideline based on those emails, and then helped implement it for our Content Management Team.Collected inventory of all our assets to start solidifying our brand system.

Managed a team responsible for quality control and design standards for a platform that absorbs over 10k unique designs daily in a marketplace with nearly 300 million products and 14 million users across 15 international domains.Initiated customer and designer outreach with regards to product quality. Worked cross-functionally with customer support, manufacturing, and graphic design teams to offer imaging and design solutions to the end user.Key contributor to marketing initiatives that included social media outreach by authoring blog posts to promote Bay Area art events. Also worked directly with the public relations team to provide product samples to large brands, notable bloggers, and media publications.Participated in large-scale, high-traffic company sponsored events which included Bay to Breakers and Bay Area Maker Faire to promote and offer product demonstrations, allowing the public to experience the Zazzle platform.

Reviewed designs in a user generated content environment to ensure all products were properly licensed and images abided by the company's terms of service with a focus on intellectual property rights. Worked directly with customers to validate designs and secure image rights.Managed processes with manufacturing and operations teams to provide product samples to businesses and high-value orders.Curated and highlighted marketable products to be featured on the Zazzle.com home page as well as affiliate websites, including Gifts.com.

Provided executive-level administrative support to the President and three direct reports.Answered phones, assisted visitors, and resolved a range of administrative inquiries.Coordinated projects and events, exercising the ability to improvise, improve procedures, and meet demanding deadlines.Facilitated the writing, editing, and preparation of final copy from draft to distribution for the President and direct reports. Organized and filed all paperwork to stay current and data entry as needed. Prepared paperwork to process bi-weekly payroll and monthly sales reports. Onboarded new hires and supported managers for all store locations. Worked with the buyer to purchase inventory based on trends. Entered and tracked inventory for all stores on a custom POS system.Assisted in setting up 10+ new store locations throughout the Bay Area and took the lead in visual merchandising.