Executive Agenda is Wisconsin's oldest and largest membership organization dedicated to executive development across diverse business functions. There are more than 500 leaders in 42 groups located in the greater metro areas of Appleton, Green Bay, Madison and Milwaukee. Each group consists of 12-15 people and is facilitated by a seasoned professional. The three components of EA include quarterly group meetings, quarterly, individual coaching sessions and the extended community of business leaders. Minimum criteria for membership includes working in Wisconsin as a senior level executive other than a CEO. Members must have a thirst to learn and a willingness to invest in their own and others' development.

Strategic consulting including business plan, marketing strategy and brand development; customer and competitive research; web site design and content; in bound marketing; advertising and public relations; lead generation; sales strategy and support.

Trefoil Group is a strategic marketing communications agency (branding, advertising, online, PR) that understands the challenges today’s companies face. For over 20 years, Trefoil has been helping companies bring complex issues into sharp focus. From the big picture to the smallest detail, our team ties together strategic marketing insights and communications expertise to help you make smart moves that directly support your unique goals.

Responsible for creating and executing strategic marketing plans, marketing communications, brand management, market research, in-bound marketing, advertising, web site management, public relations, marketing collateral, sales tool development, trade shows, target marketing initiatives, customer touch plans, social media and lead generation.

Provided marketing and sales consultant services to this industrial manufacturer of drive peripherals for the electrical industry. Services included customer research, international sales program development support, marketing leadership and assistance with new product development and product launches and general marketing communications.

Managed and monitored National Accounts to maximize efficiencies and effectiveness, planned and administered sales policies and programs. Key national accounts included MSC, Acklands Grainger, Affiliated Distributors, Airgas, Applied Industrial Technologies, and Fisher Safety. Territory included Northeast US and Eastern Canada.

Established strategic direction and oversight for direct and channel marketing, created new industry and agent relationships, managed existing producer relationships and developed new markets and products.

Key Accomplishments: Business/Market Development/Sales-Created and implemented plan for BradyGlo New York City sales project. Drove revenue from $0 to $3.2 million in 2005.-Implemented a marketing and sales strategy for Brady's ID Services business that increased sales from $700K to $2.1 million in two years.-Developed distributor promotions and sales tools which increased mindshare and effectiveness for AD Industrial Distributors which helped drive sales from $11 million to $16 million in three years.-Identified, researched and drove a new market opportunity that resulted in a 15% increase in government sales through Brady's key channel partners. Key Accomplishments: Product Development/ManagementDrove marketing strategy and programs for three product lines totaling $13 million in sales.-Achieved 5% sales growth and enhanced profitability of wire identification product line during slump in electrical and data communications market -Developed key industry partnerships that resulted in increased sales and enhanced channel relationships within data communications market.-Introduced new products to the market, designed and implemented marketing and sales strategies.-Initiated customer and market research to understand customer needs and market dynamics, as well as identify new product opportunities.Key Accomplishments: Marketing Communications-Developed and executed integrated marketing communications programs for Brady's global labeling business including advertising, public relations, literature, trade shows, distributor communication and co-op programs, and promotions. -Slashed cost of marketing materials without diminishing quality or image, while overhauling literature, unifying company image, improving graphic standards and strengthening key messages.-Developed new lead management process for more effective lead capture and delivery to the sales force.-Enhanced quality, usage and information available on business website.

$2 million annual marketing budget)Contributed to the company's retail and commercial sales and marketing efforts by leading its advertising, public relations, communications, research and sales support functions.Key Accomplishment:-Created a sales incentive program that resulted in a 10% increase in retail and commercial sales.