Nancy Patterson Email & Phone Number

A results-driven, experienced Sales and Marketing leader with proven Strategic Technology Partner Development & Management, Go-to-Market Strategy Development, Partner Program Development, and Partner Marketing leadership skills that increase revenue for technology innovation companies. Recognized for developing partnerships that result in impactful growth and for creating programs from the ground-up to launch SaaS, software products, cloud services, and hardware products with complementary services through a variety of indirect sales channels- SIs, agencies, VADs, value added resellers, consulting service firms, managed service providers, agents and manufacturer reps.Adept at conducting primary and secondary research together with market analysis to determine channel strategies and effective programs.Dedicated to collaborating cross-functionally throughout new product introduction processes to assure and enable the effectiveness of indirect sales channels.Specialties: Global Technology Partner Development & Management, Leadership, Go-to-Market Strategy Development, Global Channel Program Development, Channel Marketing (joint programs with Tech Alliance partners, SIs, VARs, Consultants and Distributors), Partner Performance Reporting & Analysis, Primary and Secondary Market Research, Cross-functional Team Leadership, Partner Portal Development and Content identification, Business Planning, tools development for sales personnel, Account Planning, Marketing, Event Planning, Sales Engagement Strategy, Sales On-boarding Program Development, Partner Training Strategy and Delivery programs, Partner Training and Certification -monitoring and reporting, Sales Incentive/Spiff Programs (VIR, Stretch Goals), Marketing Program Development, Product Marketing, Writing-web communications and program documentation, Defining company-wide infrastructure and operations requirements to launch, maintain and grow successfulo partnership programs. North America and Global experience.

Listed skills include Program Management, Marketing, Sales Enablement, Product Marketing, and 55 others.

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  University Of Minnesota

  Marketing Education And Business Administration