Nancy Barber Email & Phone Number

-Manage media plans development for brands across regional media channels including digital social display, streaming video/radio, spot Television/Radio, print, out-of-home and sponsorship opportunities -Liasson to clients and inter-agency communications with account team, research and media buying for regional advertising programs-Evaluate media opportunities based on cost-efficiency and qualitative data for recommendation-Present media plans and recommendations to clients-Oversee monthly media budget and ensure overall budget compliance

-Negotiate media broadcast schedules (Spot Television and radio) on behalf of Chrysler-Jeep-Dodge Dealers in assigned markets-Secure on-going added value with local market stations -Conduct quarterly post-buy analysis for negotiated schedules and actual Nielsen rating delivery-Recommend broadcast media opportunities for sponsorship that meet planning guideline criteria

-Develop and implement media plans across all media channels for Chrysler Business Center regions-Manage multi-million-dollar budget with accurate reporting monthly -Evaluate media sponsorship opportunities and provide recommendations to clients

-Negotiate client media schedules with broadcast television and radio stations-Reconcile schedule invoices for accurate client billing and budget maintenance.

-Develop and manage media advertising programs for West Coast Chrysler, Jeep and Dodge dealers -Analysis and recommendation of multi-media sponsorship opportunities-Mentoring/training of region media team planners-Financial montoring of dealer budgets