Nancy Baron Email & Phone Number

United States

Remote

Guided customers large and small through onboarding and long-term strategies to achieve their goals through use of Customer.io's marketing and messaging automation platform.

Toronto, Ontario, Canada

Relaunched FruitScout brand for 2022 North American apple growing season, including revamped messaging, new brand look and feel, earned media, event presence, and upgraded assets. Stood up HubSpot and was a major contributor to Help Scout help center.

Built out marketing at high growth, B2B, SaaS company recently acquired by Litera. Led the charge on messaging rollout, content creation, sales enablement, HubSpot optimization, press outreach, and event and campaign management. Expanding role to support sales team with in-depth product knowledge. Honored to welcome 40% of the Am Law 100 as Foundation.

Toronto, Canada Area

Concepted and executed cross-channel campaigns to educate customers about Help Scout plan capabilities, increasing new feature adoption and driving revenue growth. Devised strategy and executed campaign to sunset the free plan, converting roughly a third of active free accounts to paid plans. Segmented and systematized intelligent, tech-touch automations.

Toronto, Canada

Pioneered the proactive Customer Success role at Help Scout, creating resources and lifecycle automations to help customers successfully onboard, adopt impactful features, and increase retention. Launched deep dive product webinars to educate customers on advanced Help Scout features on a 1:many basis. Experimented with triggered reach outs during the.

Vermont, United States

Ran a revolving not-for-profit loan fund for VT farmers and food producers, including process for applying, evaluating, executing, and collecting on loans. Doubled the value of loans made during three years as Program Manager. Promoted the fund to donors, borrowers, partner programs, and press. Ran fundraising campaigns, told borrower stories, and.

Spearheaded marketing and onboarding for app/cloud-based home inspection software startup, growing users from zero to over a thousand during the first nine months of general product availability, setting the firm up for growth and acquisition by American Family Insurance. Crafted cross-channel messaging and event presence; designed and implemented.

Experienced marketing and communications professional focused on project management, marketing strategy, and execution. Engagements included a combination of non-profit and commercial clients, for example:- Pro-bono efforts included co-concepting/co-running the Bid for the Barn online auction for Pete's Greens raising $65k in emergency funds in under a.

Focus on educating and engaging internal and external stakeholders on climate change and energy conservation using web technologies and social media:· Formulated digital and social technology recommendations to public customers wishing to engage their constituencies on the issues of climate change and energy efficiency.· Analyzed online energy efficiency.

Warren, VT

Conceived, launched and ran successful Vermont Bed & Breakfast. Managed all aspects of the business, including brand management; interior design; menu development & execution; marketing programs; website design; and day-to-day operations. · Developed and implemented business plan for reopening bed and breakfast, achieving positive net income and resulting.

Managed/executed website development projects, diverse writing assignments, PR, and other related projects for legal CRM software.

Focused on selling Oracle's client/server and Web design and development toolsets from the technical perspective. Responsibilities included developing and presenting product demos and presentations, assisting product trials, creating sales aids, and addressing prospect and customer technical issues.

Created marketing plan for product launch, including collateral development; press materials; product packaging and pricing; and PR tour resulting in widespread coverage in industry publications. Launched telesales group, acting as first telesales representative, building revenue and sales systems for the fledgling company.

Managed release of new products, including coordination of development, marketing and documentation groups; contribution to product literature; development and delivery of sales training; and ongoing sales support. Started at company in technical presales role supporting field Sales Reps.

Bs, Mis

Coursework Towards Professional Cooking Certificate