Nancy Bauer Email and Phone Number

Power Wellness helps plan, develop and manage medically integrated fitness centers, designed to meet clients' unique strategic goals. We improve community health by focusing on the member experience at our centers. Power Wellness' experience includes the planning, development and management of over 50 wellness centers across the U.S.

Senior strategist / market researcher with 20+ years’ experience mining data, unearthing human insights and connecting dots for Fortune 500 companies across multiple verticals. Deep expertise developing data-driven brand strategies, retail paths-to-purchase and creative briefs. Strong qualitative and quantitative market research skills and experienced moderator / interviewer. Have been both captain of and coach for planning and creative teams of 2 to 20.

Provide marketing consulting, market research, and account planning support on a project basis.Current clients include Geometry Global (Nestle) and Land O' Frost.

Design and develop marketing strategies for CPG manufacturers and retailers; Provide consultative marketing services including brand management, integrated marketing strategies and tactics, go-to-market strategy development and shopper marketing plans and programs. Create, execute and analyze market research, solving problems and delving into issues for clients.

Created my own book of business and completed multiple long-term planning assignments at various Chicago area marketing and advertising agencies including SaatchiX, TPN, Element79, RTC Relationship Marketing and JWT OgilvyAction. Clients included top CPG companies such as Quaker, Procter & Gamble, and Kimberly Clark; pharmaceutical companies Abbott (Humira) and Astra Zeneca (Synagis); retailers such as Walmart, Safeway, Walgreens, and Supervalu; and other manufacturers and services such as Cryovac / Sealed Air Corporation, New Balance, and Cricket Wireless.Completed brand architecture studies, shopper marketing research and program development, insight creation / creative development. Led brainstorming sessions, and designed, executed and analyzed primary and secondary market research.

I'm responsible for market research - designing, executing and analyzing for all agency clients - and strategic planning.

Created communications strategies for SC Johnson brands (Pledge and Shout).

OgilvyAction is the new name for 141 Worldwide.

Design, execute and analyze market research (quantitative and qualitative); syndicated database manipulation, analysis and presentation; shopper marketing account planning, retail marketing

Market overviews, competitive analyses, bed need studies, communications support