I am a candid, collaborative and experienced change agent. As a Marketing and Innovation senior leader, I enjoy creating and delivering transformation agendas for brands and businesses. I have spent over 20 years growing as a leader in the drinks, retail and FMCG sectors. I’ve worked in domestic, global and regional brand marketing roles. I've managed highly regarded premium and luxury portfolios, as well as boutique brands.I have deep functional expertise in Innovation, Strategy and Brand Management. I have proven leadership skills in influencing senior stakeholders and founders at startups to make the right consumer and commercial decisions. I build 1-5 yr strategies, identify white space opportunities, facilitate and lead ideation sessions, translate trends and insights into concepts and commercialise products. I create sustainable, disruptive, and vibrant new products that expand categories.Life is too short not to enjoy it. I have explored the world professionally and leisurely. I have worked in London, Dubai, Melbourne, Sydney and Stockholm. I have a passion and curiosity for people, cultures and new places.I am a fast, curious, FUN and energetic team player. My Specialties: Marketing Luxury & Premium brands | Portfolio Strategy & Architecture | Brand Planning | Disruptive & Breakthrough Innovations | NPD - Concept to Commercialization | Creating Innovation Pipelines | Optimising Innovation Processes | P&L Management | TTL Marketing Communications | Digital Marketing | Leading teams | Identifying cultural and consumption trends | Project Management | Start-ups | Sustainable Packaging |Zero Alcohol alternativesCategories:Alcoholic Drinks; Scotch, Whisky, Vodka, Rum, Gin, Wine, Beer, Cider, batched Cocktails and RTD | non-alcoholic drinks | FMCG Food and Beverages Channels:Off-premise | On-premise| Food Service | Grocery | Global Travel Retail | E-commerce