Nancy Breiling Nessel Email & Phone Number

Stamford, Ct, Us

Greenwich, Connecticut, United States

Greenwich, Ct

New York, Ny

One of the premier marketers to research, write and consult on Generation Z, sharing deep understanding of today’s youth. Expertise built on market research (primary and secondary) among diverse insight community among ages 12-25. Educated key influencers on Gen Z: topics include DEI, education, workplace, technology, mental health, and fashion. Hired by nonprofits, ad agencies (Sterling Brands), sports teams (Chicago White Sox), and market research firms (Kantar Futures) as a “Gen Z Expert” to deliver marketing strategies to grow revenue among future consumers.Grew consultancy from a concept to viral to critical by producing insightful content on WordPress blog and promoting unique insights in articles through social media marketing and extensive press interviews (CNBC, Vogue, News12). Thousands of readers achieved through digital marketing tools: SEO, Google AdWords & Analytics, Facebook Business. Currently an Executive Contributor for Brainz Magazine, a global media platform for business.

Greenwich, Connecticut, United States

Designed, launched and managed annual fundraising campaign for nonprofit mental health organization. Campaign included mail, direct marketing and social media. Managed donor database (Neon) and created content (Canva). Developed marketing materials for community outreach, promoted GCHR at regional events.

Rocky Hill, Connecticut, United States

Developed innovative marketing strategies, identified community partners and implemented fundraising strategies for an economic development and talent retention initiative (launched by CT Governor’s Workforce Council) to grow postsecondary students by 5% over 5 years. Marketing Communications: Developed branding and positioning of CampusCT including creation of two consumer profiles based on market research. Co-wrote RFP for CT Student Initiative: conducted and presented competitive analysis and user experience modeling of campus models to recommend design of student-driven site experience. Advised on best practices and latest site design trends. Introduced compelling and inclusive language to expand reach of CampusCT’s program from 4-year to all postsecondary students ages 18-24. Grant Writing / Prospect Research: Wrote a winning grant proposal to obtain funding for CampusCT; added statistics to highlight program need among CT cities. Grant awarded by state of CT. Identified potential grantors to fund CampusCT. Extensive research of foundations and networking within my nonprofit connections resulting in several potential funders. Presented CampusCT to several foundations, updating grant proposal to adapt and strengthen the need for funding.Program and Partnership Strategy: Presented marketing and communications plan for CampusCT, with AdvanceCT Partnership team, to hundreds of key leaders from Industry, Nonprofits, Higher Ed and Municipal Partners. Recommended program enhancements, which were implemented, to make CampusCT more relevant to GenZ: ex: include Nonprofits and promote Sustainability in CT.

Greenwich, Ct

Business Coach for nonprofit organization empowering and preparing young women of Generation Z to become future business leaders and social entrepreneurs. Instructor for online ‘mini-MBA’ program (The Academy) to a large group of ambitious and diverse young women, coaching each student through the development of a business plan for their product concept.

Stamford, Ct

Provided instruction and enrichment for aspiring low-income and first-generation college students of Generation Z on the college admissions process. Personally developed curriculum including finding the right college fit, the application process, writing a resume, financial aid, and transitioning to college. Mentored students in groups and individually.

Stamford, Ct

Generated new business among Fortune 50 consumer product companies by developing B2B marketing strategy/growth plan for leading marketing innovation and consumer research firm. Landed Colgate, a $59 billion brand. Co-authored 50 insight reports published in highly targeted email marketing campaign (Constant Contact) that generated 45% response rate. Reports featured emerging consumer trends, and marketing strategies to grow revenue. Grew segmented database (Microsoft Access) from zero to 350 prospective clients—consumer product executives at Fortune 100 brands— through lead generation, networking at conferences and sales pitches.

Greater New York City Area

Evaluated digital communication strategies for major corporate clients, including United Airlines and Match.com. Analyzed site usability driven by consumer insights; identified opportunities to build site traffic and revenue. Planned and presented site analyses and recommendations to senior management of Fortune 100 corporations.

During Internet bubble, pioneered direct-to-consumer marketing, sales and pricing strategy for Norelco and Philips, a $12.1 billion global brand ranked #43. Designed and managed Norelco’s first direct-to-consumer website, unveiling e-commerce for direct sale of electric razors and grossing $10 million in direct sales. Managed 10 annual direct email marketing campaigns resulting in 20% response driven by segmented content/messaging. One of 10% of Philips employees to receive highest performance rating.

Mba, Marketing, 3.75

Awarded full scholarship to attend William & Mary graduate school of business. Obtained MBA in Marketing.

Ba, Political Science

Activities and Societies: William Smith Board of Finance, Student Affairs Representative, Hiring Committee for Political Science Dept..

Nonprofit Leadership Training Program

Completed a highly selective and intensive deep immersion program of the nonprofit sector. Sharpend knowledge of funding strategies.