Nancy Carle Email & Phone Number

Massachusetts, United States

Oversight responsibility for Tufts Medicine health system brand identity in all forms of visual and creative communications and marketing. Oversees creation and directs design content, both internally and externally. Manages the quality, performance and adherence to the brand standards on behalf of Tufts Medicine health system and drives the future success of marketing and communications efforts.

Greater Boston Area

Whether for fast turn-around or long-term assignments I bring my brand experience and creative problem-solving to clients as an independent creative director. Projects have included: brand identity, recruitment marketing, graduate school demand generation campaign, video graphics and storyboarding, brochure design, and direct mail campaigns.

Greater Boston Area

As lead creative for the Liberty Mutual Foundation, talent recruitment, event, and other internal brand campaigns, I conceived and designed communications across all disciplines including print, digital, video, experiential, and social.Strategized and designed the Foundation’s print and web versions of the annual Giving Report to help tell Liberty’s philanthropic story and mission. Art directed photoshoots at nonprofit partners throughout the country, negotiated shoot budgets, and identified photographers. Art directed the 10th Anniversary Give with Liberty employee giving campaign which resulted in 72% of employee participation, an increase of first-time givers, and a 135% increase in internal social posts. Designed a vibrant visual language for the Life Happiness Liberty interim talent campaign that stood out in the undergraduate recruitment and insurance space. 85% of recruiters said the campaign made them feel proud to represent Liberty — which exceeded stakeholder KPIs.Implemented the new visual brand identity system and extended brand standards for global Liberty brands. Developed an internal email strategy that helped decrease daily customization and increase template and communication standards by over 50%.

Boston Massachusetts

Co-managed a team of 13 art directors, designers and production managers for over 8 years — performing annual 360 performance reviews, negotiating raises and providing creative feedback. Interviewed and hired for creative, traffic and production roles — all while being a hands-on creative.Highlights:Creative Art Director for AIG for 4 years. I helped reintroduce the global AIG brand to the American people with the repayment message in a TV, print and digital media campaign blitz that lead to a positive shift for the brand. Created for all media including print, tv, digital, video, social and interactive PDF. Responsible for an average of over 200 assignments per year for the client.Rebranding of Tufts Medical Center and Floating Hospital for Children. Designed the Tufts Medical Center logo system and all brand communications. I created enough brand standards and flexibility to help the internal department grow the look and feel over the years without changing it.Rebranding of MEFA (Massachusetts Education Financing Authority). Rebranding the MEFA logo, as well as its products—UFund, UPlan, MEFA Counselor and MEFA Loans. Counseled the client on how to use freelance designers but maintain control of the brand look and feel.

Greater Boston Area