Nancy Carle

Nancy Carle Email and Phone Number

Creative Director / Art + Designer and Director of Creative Services at Tufts Medicine @ Tufts Medicine
Nancy Carle's Location
Swampscott, Massachusetts, United States, United States
Nancy Carle's Contact Details
About Nancy Carle

I am a proven hands-on creative director with over ten years of managing and mentoring creative talent who continues to execute integrated campaigns from concept to finish. Whether solving marketing problems for a global brand or developing a visual identity for a local business, I am determined to create smart, positive outcomes that are strategic and on-brand.

Nancy Carle's Current Company Details
Tufts Medicine

Tufts Medicine

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Creative Director / Art + Designer and Director of Creative Services at Tufts Medicine
Nancy Carle Work Experience Details
  • Tufts Medicine
    Creative Director & Director Of Creative Services
    Tufts Medicine Aug 2022 - Present
    Massachusetts, United States
    Oversight responsibility for Tufts Medicine health system brand identity in all forms of visual and creative communications and marketing. Oversees creation and directs design content, both internally and externally. Manages the quality, performance and adherence to the brand standards on behalf of Tufts Medicine health system and drives the future success of marketing and communications efforts.
  • Nancy Bond Carle Creative Direction
    Creative Director Art + Design
    Nancy Bond Carle Creative Direction Jul 2014 - Present
    Greater Boston Area
    Whether for fast turn-around or long-term assignments I bring my brand experience and creative problem-solving to clients as an independent creative director. Projects have included: brand identity, recruitment marketing, graduate school demand generation campaign, video graphics and storyboarding, brochure design, and direct mail campaigns.
  • Liberty Mutual Insurance
    Senior Brand Designer — Global Brand And Communications
    Liberty Mutual Insurance Aug 2016 - Dec 2020
    Greater Boston Area
    As lead creative for the Liberty Mutual Foundation, talent recruitment, event, and other internal brand campaigns, I conceived and designed communications across all disciplines including print, digital, video, experiential, and social.Strategized and designed the Foundation’s print and web versions of the annual Giving Report to help tell Liberty’s philanthropic story and mission. Art directed photoshoots at nonprofit partners throughout the country, negotiated shoot budgets, and identified photographers. Art directed the 10th Anniversary Give with Liberty employee giving campaign which resulted in 72% of employee participation, an increase of first-time givers, and a 135% increase in internal social posts. Designed a vibrant visual language for the Life Happiness Liberty interim talent campaign that stood out in the undergraduate recruitment and insurance space. 85% of recruiters said the campaign made them feel proud to represent Liberty — which exceeded stakeholder KPIs.Implemented the new visual brand identity system and extended brand standards for global Liberty brands. Developed an internal email strategy that helped decrease daily customization and increase template and communication standards by over 50%.
  • Partners+Simons
    Creative Director
    Partners+Simons Jun 2007 - Jun 2014
    Boston Massachusetts
    Co-managed a team of 13 art directors, designers and production managers for over 8 years — performing annual 360 performance reviews, negotiating raises and providing creative feedback. Interviewed and hired for creative, traffic and production roles — all while being a hands-on creative.Highlights:Creative Art Director for AIG for 4 years. I helped reintroduce the global AIG brand to the American people with the repayment message in a TV, print and digital media campaign blitz that lead to a positive shift for the brand. Created for all media including print, tv, digital, video, social and interactive PDF. Responsible for an average of over 200 assignments per year for the client.Rebranding of Tufts Medical Center and Floating Hospital for Children. Designed the Tufts Medical Center logo system and all brand communications. I created enough brand standards and flexibility to help the internal department grow the look and feel over the years without changing it.Rebranding of MEFA (Massachusetts Education Financing Authority). Rebranding the MEFA logo, as well as its products—UFund, UPlan, MEFA Counselor and MEFA Loans. Counseled the client on how to use freelance designers but maintain control of the brand look and feel.
  • Partners+Simons
    Associate Creative Director
    Partners+Simons Jan 2002 - Dec 2006
    Greater Boston Area
  • Partners+Simons
    Senior Art Director / Designer
    Partners+Simons Jan 1992 - Dec 2002

Nancy Carle Skills

Art Direction Creative Direction Advertising Creative Strategy Corporate Identity Typography Integrated Marketing Brand Development Concept Development Logo Design Graphic Design Adobe Creative Suite Interactive Advertising Digital Media Interaction Design Corporate Branding Graphics Direct Mail Digital Marketing Email Marketing Brochures Interactive Marketing Online Advertising Digital Strategy Adobe Photoshop Adobe Illustrator Indesign Social Media Marketing Branding Branding And Identity Art Marketing Web Design Social Media Video Marketing Strategy Outdoor Advertising Direct Marketing Online Marketing Content Strategy Management Storyboarding Strategy Design Strategy Rebranding Recruitment Marketing Brand Design Responsive Web Design Storytelling Branded Content

Nancy Carle Education Details

Frequently Asked Questions about Nancy Carle

What company does Nancy Carle work for?

Nancy Carle works for Tufts Medicine

What is Nancy Carle's role at the current company?

Nancy Carle's current role is Creative Director / Art + Designer and Director of Creative Services at Tufts Medicine.

What is Nancy Carle's email address?

Nancy Carle's email address is nb****@****ast.net

What is Nancy Carle's direct phone number?

Nancy Carle's direct phone number is +178158*****

What schools did Nancy Carle attend?

Nancy Carle attended Massachusetts College Of Art.

What skills is Nancy Carle known for?

Nancy Carle has skills like Art Direction, Creative Direction, Advertising, Creative Strategy, Corporate Identity, Typography, Integrated Marketing, Brand Development, Concept Development, Logo Design, Graphic Design, Adobe Creative Suite.

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