As Senior Director, Strategic Marketing & Communications, I developed, directed and oversaw the strategy, marketing activities and creative direction for Federation CJA, including the annual fundraising campaign, internal partner engagement activities, and all corporate communications.I restructured the marketing department and built and led a team of 17 marketing professionals. I have a passion for leadership and mentoring and place great value on team building and true collaboration.

Potion Branding & Communications works with companies to develop unique, stand-out programs from initial strategic and creative direction to final launch.Working closely with clients to formulate the initial brand and marketing strategy, Potion Branding develops the creative direction, tactics and materials of each campaign or project, using communication mediums that are appropriate and effective for the given mandate.Potion Branding works on business to business and business to consumer programs depending upon the needs of each unique client.Initially, we will meet with clients to establish overall needs and business goals. Once overarching goals have been established, we will propose a customized program that fits within a unique vision and budget. Our suite of services include:Brand concept developmentBrand & marketing strategyBrand positioning strategyAdvertising campaign developmentWebsite design & developmentOnline marketing & social media strategyEvent and trade show concept development and executionProduct design & developmentPackage designCopywriting for all forms of media, including print, web, video, radio, televisionWriting of press releasesScriptwriting for tv, video, radioJingle writing for websites, brand videos, tv commercials and other multimedia applications on and offline.Video concept development and productionWe work best with companies that want to approach solutions in a fresh way with an open, creative, hands-on partner.

My role as Creative Director was to develop the agency’s creative vision, positioning and offering in the marketplace, and to offer creative leadership to our team of graphic designers,production staff and freelancers.Meeting with clients to establish overall needsDefining strategic direction on all projects and mandatesImage and brand developmentPreparing briefs and directing both creative and support coordination teamsStrategic and creative development in all forms of print, radio, web, multimedia and TVCopywriting for print, radio, TV, web and various multimedia presentationsScriptwriting and lyric development for websites, brand videos and commercialsConcept development, planning and execution of fashion photo shootsCo-client managementBudget managementOngoing new business strategy development and agency self-promotion programsHiring and managing agency staff, both permanent and freelance

Managed the creative and marketing activities for several banners of the Addition-Elle chain of retail stores, on a national level.Created and executed marketing and promotional activities within planned budgetsManaged a team of graphic designers, marketing and production coordinatorsPlanned and executed radio and newspaper media campaignsConcept and copywriting for campaignsPlanned and art directed fashion photo shoots