Nancy Ceresia Email & Phone Number

Helping buyers and sellers with the biggest transaction of their lives, with guidance and expertise to make the experience as profitable and positive as possible with the least amount of inconvenience. In short, helping people find houses that are homes!

Ottawa, Canada Area

Helping businesses refine their brand and marketing strategies by harnessing the strength of customer relationship building. Provide expert guidance, support and strategic marketing communications programs that are customized to each company's stage, objectives and budget. Brand identity and design. Talk to me today to find out how your business can become the rogue pea that stands apart from the pod.Email: nceresia@bell.netTel.: 613 286-1658

Ottawa, Canada Area

Supported client relationship development and radio/TV sales through the preparation of strategic marketing materials presented to clients and community partners, including positioning pieces & reports, market overviews, target market research, proof of delivery/affidavits, and integrated media proposals. Led the creation of consistent branding on all sales collateral leaving the building that represented Bell Media.I was a member of the integration team, consisting of the executive leadership at Bell Media Ottawa. This group was responsible for brainstorming and creating new and innovative client programs for businesses of all sizes, and responding to sponsorship requests for high profile community events by creating custom programs. This process included the valuation of these opportunities and support.

Ottawa, Canada Area

Taught the Advertising IV class in January 2013.Integrated Marketing Communications course emphasizing mastering of skills relating to brand strategy, integrated marketing communications strategy, planning and implementation, media innovation, brand development and promotion, retail promotion and sponsorship.Taught Level 01 Marketing Foundations course in Fall 2013Includes fundamentals of marketing strategy and implementation including pricing strategy, supply chain management, strategic marketing communications, sales and distribution, product strategies, etc.

As Marketing Officer, I was responsible for the marketing strategy for graduate student recruitment for the University of Ottawa. As such, I advised, created, managed all central marketing communications initiatives, as well as revised and wrote all marketing materials for the past four years.• Conducted research via surveys, and evaluated needs and best means for achieving objectives and dissemination of information in most appropriate media (ie. web, microsite, social media, etc.)• Created and implemented marketing strategy including year-long plan including printed material, events, social media management, and inter-faculty collaborations.• Managed all resources and budgets for production such as translators, language editors, printers, graphic designers.• Conceived of and initiated the development of discoveruOttawa, a microsite tailored to the needs of prospective students.• Wrote and managed production of all brochures and printed marketing materials.• Wrote web site content, social media content, email content, advertising copy (print, radio, outdoor).As Editor-in-Chief, I autonomously created a special graduate studies issue of Research Perspectives, the University of Ottawa’s flagship research publication.• Responsible for all aspects of magazine production such as creating editorial outline, hiring and managing freelance writers, ensuring consistent quality of writing and article structure, researching content, interviewing and writing feature articles, as well as substantive editing when required, proofreading.

Ottawa

Top quality freelance writing, adaptable writing style, tight turnaround times. Available immediately for freelance assignments. Specialties include science journalism, lifestyle and trends, interior design, health and parenting, advertising copy.

As managing editor and project lead, I created and managed the production of 5 issues of Imagine magazine, a 48-page full-colour bilingual publication, from concept to printing, including all editorial functions. Highlights include:• Conducting research in order to determine editorial calendar, conducting interviews and writing several articles.• Each issue had a distribution of over 5,000, three times annually, and was received by secondary students and teachers across Canada.• The magazine featured over 60 prominent uOttawa faculty members and their research.I was responsible for the creation from concept to printing, including all editorial functions, and management of the production of 4 editions of uOttawa, a newsletter.• Bilingual tabloid size, 8-page, full-colour newsletter for prospective students (approx. 5,000 – 8,000 words per issue).

Identified high-quality, major donor prospects ($50,000+) in support of the University of Ottawa’s major fundraising campaign goals (2005-2010) using various research tools, strategies, and techniques, and in consideration of particular criteria for example, ensuring no conflict of interest with potential prospects, and by evaluating each prospect’s aptitude, capacity, history and interest as part of a comprehensive brief for the executive development team.

Coordinated and planned visits for travel writers, prepared media kits, press advisories, b-rolls, liaised with membership base to coordinate promotional activities, wrote promotional material for publication.

Liaised with magazine account executives on behalf of clientele. Oversaw production scheduling was adhered to, coordinated booking with publisher of well-known magazines including Elle Decor, Fine Homebuilding, and Better Homes and Gardens.

Scan marketplace to remain abreast of new electronic media opportunities, advise clients as in-house new media expert on how to implement and incorporate electronic media into their advertising plans in order to achieve their objectives.

FIrst person to hold this position therefore I defined the position of Web Advertising Coordinator at Corel Corporation.Educated the Marketing Department about the use of the Internet as a marketing tool to complement other marketing/advertising efforts.

Education record

Professional Training, Media Planning And Buying

Advanced training examining research techniques, ROI evaluation and cost justification of advertising activity from a media planning.

Continuing Education, French Courses

Professional writing, editing and proofreading courses.

Continuing Education, Professional Writing/Editing/Proofreading

Professional writing, editing and proofreading (English)

Diploma, Advertising, Marketing, Copy Writing, Media Buying

Areas of study include media planning and buying, layout and production (print), TV and radio broadcast and production, copywriting.

Licenced Real Estate Professional