ESG, Renewable Energy, EV Charging, Affordable Housing/LIHTC, Green Certifications

Content Marketing, Business Development Support, Website Development and Management, Social Media Marketing, SEO and Marketing Analytics, Email Marketing (Dynamics 365 CRM)

Brand marketing strategy for Affordable Housing, Environmental Solutions, Environmental Health & Safety

Led marketing campaigns for AT&T Smart Wi-Fi; worked cross-functionally with product managers, legal, research, and creative agencies to develop product messaging and 360 marketing campaigns to drive the adoption of AT&T Internet and Wi-Fi.

• Oversaw direct to consumer marketing initiatives and consumer acquisition campaigns• Developed digital marketing strategies for author/book promotions; conduct in-depth research into authors'​ audience demographics and online brand • Managed corporate email and social marketing campaigns• Standardized companywide marketing research practices to optimize marketing planning; standardize research practices for high-risk acquisitions

• Developed and implemented SEO strategies through keyword research, content marketing, editorial planning, and data analysis.• Managed client expectations of project scopes, updating clients on website traffic and SERP performance through monthly reports. • Provided on-page optimization and best practice coding recommendations for client websites. Perform technical site audits for new and current clients.• Utilized Social Media applications to run social media campaigns.• Authored client blogs and content, managed client blogging relationships.

• Analyzed extensive quantitative and qualitative data to generate actionable market insights for Fortune 100 clients, including Walmart and IBM.• Produced detailed PowerPoint research reports featuring concise findings and innovative visual data• Monitored social media platforms for consumer trends within various industries, including healthcare, retail, technology, and telecommunication• Engaged clients in defining key objectives and research parameters in order to serve their unique marketing goals

• Drafted joint business plans with multinational organizations, e.g. World Bank, Freddie Mac, and the UN, by researching their structures, main businesses, financials, and market trends• Coordinated changes in the internal information sharing platform and improved management communication of all US based offices• Created wholesalers kits over 150 pages long, that are distributed to external account managers; saving Marketing Department over $1500 in outsourcing fees

• Increased book sales by viral-marketing young adult novels through social media and determining influencers in target audience group• Drafted report for holiday customer rewards program by researching buying power and book sales forecast of the target baby boomer demographic• Promoted reading to pre-teens by partnering with the Girl Scouts, and brainstorming enriching project ideas that supplemented new female-focused novels