Nancy Chou Email & Phone Number

Austin, Us

HireCMO brings revenue-obsessed marketers to startups and VC funds. We offer marketing delivery & leadership as full-time, part-time and project-based Chief Marketing Officers.HireCMO's vetted team has 15+ years of experience in digital and traditional marketing. Come chat with me over at www.HireCMO.io

Built and oversee all aspects of a consulting business by leveraging an extensive network of marketing professionals. Hire and supervise subcontractors for engagements, leading teams of up to 10, frequently as a contract/fractional CMO, VP of Marketing, VP of Sales or VP of Business Development. • Expanded high-tech (B2B and B2C), green tech, biotech, and professional services client base by 70% in year two of operations. Increased profit and revenue by 40% and 10% respectively. Worked onsite, remotely, and in a hybrid mode. Recruited and led a virtual team that scaled up to 16 subcontractors.• Lead a 6-month sales qualification campaign that increased a B2B client’s sales pipeline by $2.5M. Pitched client’s business seeking $1M in seed funding from a $500M venture capital fund. Developed a North American market entry plan and secured 2 pilot engagements for a Korean electron beam manufacturer targeting wastewater treatment in the first year. Developed a “go-to-market” plan for a hearing aid startup. • Self-funded and co-founded a drive-in movie theater reimagined HQed in Santa Monica, CA during COVID. Acting as the CMO, CTO, CIO, and COO, I was able to achieve top 3 listing on Yelp and local SEO in less than 60 days, by leveraging effective social media and influencer marketing strategies, sold out 18 out of the first 21 shows, and evaluated, selected, and implemented a tech stack that worked 100% accurately on day 1. Developed a go-to-market strategy, consumer information package, and website strategy and content for a brand-new B2C cosmetic surgery referral business. Delivered a strategic market assessment of the set-top box gaming market in order to help client achieve its aggressive revenue growth objective. • Developed and taught a course entitled Sales-Focused Marketing in High Technology at Stanford University.

San Mateo, California, Us

Recruited to rebuild and scale Orion's marketing operations to support worldwide sales and corporate growth. . Delivered the first demonstrable impact in less than 60 days, by securing a coveted industry analyst award.. Took over managing the outsourced BDR function and led weekly Sales meetings. . Led an agile, data driven, fast-to-execution marketing function on a global basis in support of Orion Governance’s mission of disrupting the information management space with its Enterprise Information Intelligence Graph (EEIG) platform that creates a self-defining data fabric and produces the most comprehensive metadata knowledge graph in the industry.

Incline Village, Nevada, Us

Responsible for Voise's marketing and sales efforts including:. Led the rebranding of Voise Inc., formerly Liguastat, a pioneer in the commercial application of semantic analysis and natural language processing to understanding language. The Voise Intelligence Platform (VIP)comprises NLP, NLG, NLU, and Machine Learning that help enterprises extract meaning and achieve language understanding across all digital communication channels.. Developed and executed effective lead generation programs including content creation to address the needs of Marketing, Sales and Support.

Stuttgart, De

Recruited by founder at the start of Intland Software GmbH. Built Intland's marketing function worldwide in Germany in 2013 and took over sales operations in North America, effective January 2014 - 2020 to accelerate codeBeamer Application Lifecycle Management (ALM)'s market share. Contributed to the $280M acquisition by PTC Technology in 2022.. Re-engaged to recruit installed base customers to write product reviews on G2 Crowd. Achieved 50% more reviews than the next closest sales colleague. (October 2021 - April 2022) Provided sales coaching, including active involvement during with prospect demos, to two account executives responsible for managing sales activities in North America until the PTC acquisition of Intland. (February - April 2022)• Hired Intland's initial marketing staff of 4 based in Europe and aligned marketing with sales in the summer of 2013• Increased North America's sales revenue consistently year over year since 2014 by 20%-300%.

Palo Alto, Ca, Us

Working with the brother and sister team of young entrepreneurs to realize the vision of bringing together email, text, voice, video, and social conversations together using Entefy's Universal Interaction Engine™, so that you can connect with people, not apps. Provided initial web design, messaging and positioning consultation. Made introductions to key business contacts.

Sonoma , Ca, Us

Helped with fundraising and successfully closed three angel investors to date. Contributed to ThinOptics' hyper growth consumer adoption resulting in achieving the #1 most popular readers on Amazon 6 months after launch, in December 2014. Developed ThinOptics's online retail strategy that resulted in reseller sign ups. Provided Google Analytics for e-commerce consultation in order to provide better management visibility.

San Francisco, Ca, Us

. Developed and executed a comprehensive demand generation plan that included Account Based Marketing (ABM) targeting key vertical markets to accelerate revenue growth. . Instrumented a martech stack that included DiscoveryOrg, Priority Engine by TechTarget, HubSpot, Salesforce.com, and Magisto. . Brought onboard agency talents who provided metrics, including Google Analytics (GA) and reported on measurable results, including 53 marketing qualified leads (MQLs) and 912 target accounts after two weeks of implementation.

Bangalore, Karnataka, In

Recruited by the SVP and Head of Digital at Mphais to collaborate and support his team to execute effective marketing while demonstrating marketing best practices and excellence to enable continuing year over year, double digit revenue growth. Sample projects delivered included a demand generation plan that raised market awareness of Mphasis’ Accessibility & Inclusion Solutions, website rebranding recommendations that demonstrated and showcased Mphasis’ Digital transformation capabilities, and social media strategy and tactical support, including thought leadership articles for the President of Mphasis Digital and Strategic Customer business unit.

Serving as the immediate past president and current VP of Finance, I completed two terms as chapter president in June 2014. I led NorCal BMA to win the Large Chapter Growth Award June 2013 at the Global BMA Conference. Since 1938, the Northern California chapter of the Business Marketing Association — NorCal BMA — has been the leading B2B marketing organization in the San Francisco Bay Area and Silicon Valley. For over 70 years, NorCal BMA has been dedicated to connecting B2B marketers with the most relevant and impactful knowledge, people, and programs to ensure us marketers meet our objectives more efficiently and effectively.Chapter President 2012-2013, 2013-2014Chapter Director of Social Media 2011-2012 & 2010-2011Judge - 2014 BMA Milwaukee Bell AwardsJudge - 2013 BMA Colorado Gold Key Best of Show

Pleasanton, California, Us

Leading a passionate Customer Success team committed to increasing customer adoption and retention through the effective use of the LeadFormix all-in-one marketing automation suite.• Developing a trusted advisor relationship with customers in order to help realize the full potential of the LeadFormix solution, resulting in high customer satisfaction and subscription renewal predictability.• Own and be accountable for ensuring customer retention and enabling customer revenue growth across the portfolio of customers in North America, Europe and Asia.• Develop a team that serves as customer advocates in driving industry best practices and transforming LeadFormix functionality that is integral to customer’s success.• Coordinate functional releases with the engineering team with special emphasis on usability and content.•Implement an account management and escalation processes, disciplines and related tools.

San Jose, California, Us

Led the global launch of Symantec's smartphone security solution into the consumer market under the Norton consumer brand. Led various Symantec's "security 2.0" initiatives in order to increase the Norton brand as the #1 global desktop security market leader.Led the marketing integration of Symantec's acquisition of PC Tools,

Stanford, Ca, Us

Developed and taught a course entitled Sales-Focused Marketing in High Technology at Stanford University.

Responsible for Product Marketing/Product Management, Marketing Communications and Business Development for an enterprise class, secure messaging software startup.. Set the highest record for proposal value & volume Sigaba’s story by working effectively with market influencers including market research analysts including Gartner, IDC, Forrester, etc. to gain market leadership recognition.. Developed effective positioning messages to both the IT and business unit decision makers and product roadmap to the financial, healthcare & public sector by leveraging Sigaba’s core technology to penetrate emerging instead of commodity markets.

Vice President of Marketing responsible for product management/product marketing, corporate marketing, telemarketing &evangelical marketing/customer training.• Repositioned Aisys as an embedded design automation solution. Collaborated with the executive staff, in Israel and the US, to ensure close alignment of vision, marketing messages, and operational execution.• Created the presence of a larger company. Formalized lead generation programs complete with measurable results, implemented a quarterly customer satisfaction program that provided actionable feedback, and an up-to-date product roadmap with supporting business case analyses. Defined branding strategy that delivered consistency in the subsequent collateral development effort--a new corporate website that generated 3X more traffic and 18 pieces of sales collateral that embodied a consistent set of core messages within 9 months of an approved budget.

Transformed Cygnus to a product from a service company that led to the acquisition by Red Hat for $674M. Responsible for building and scaling an in-house marketing corporate marketing team.

Armonk, New York, Ny, Us

Over the span of 7 years, I progressed from Sales Support Manager at the original startup, P-CAD, to my last position as the Marketing Manager responsible for launching IBM's high-end suite of EDA tools after P-CAD was acquired by CADAM which in turn was acquired by IBM.Marketing Manager, 1993-1995• Pioneered software startup’s worldwide marketing and sales administration infrastructure, including defining and implementing product release management, order administration, and marketing communications, while supporting a worldwide direct sales force of nine.• Managed an in-house staff of one and a half plus five outside marketing services vendors.• Awarded significant contributor towards achieving first year revenue of $400K.Corporate Marketing Communications Manager, 1992-1993• Directed all aspects of corporate communications, including advertising, PR, trade shows, events, direct mail and collateral development. Acted as corporate spokesperson and advisor to senior management on corporate positions. Authored industry viewpoint articles and guest lectured at marketing forums.• Managed corporate identity projects including million-dollar launch of ALTIUM as an IBM company, sale of its flagship product line, and corporate acquisition.• Directed PR and advertising agency reviews resulting in award-winning collateral, product brochures, direct mail campaigns, corporate identity and lead generation ads that surpassed industry averages by 67%. Program Manager, 1990-1992• Recruited and managed over 300 P-CAD value-added partners.• Achieved “best worldwide product launch” recognition by field management.Sales Support Manager, 1988-1990• Managed a staff of seven employees, responsible for worldwide sales administration, maintenance renewal program and VAR channel support for P-CAD, then a $15MM startup company.• Spearheaded successful ASK Order Management system conversion.

Houston, Texas, Us

Recruited from Kellogg Graduate School of Mgmt, my first post graduate school experience was with HP. Started with the Intercontinental HQs, then Finance and Remarketing Division, and ending with the Direcr Marketing Division.I worked in a variety of positions from system analysis to product marketing to program marketing. I was also recruited to be an inhouse Clear Business Writing Course Instructor.In 1988, I was named top 9% HP employees worldwide.

Mba, Marketing, Finance, And Int'L Business

Education record

Certificate Of Completion

Certified Collaboration Architect

Certified Social Media Strategist

Bs, Bus. Mgmt, Minor In Economics