Nancy Ellis Combs Email & Phone Number

United States

Atlanta, Georgia, US

Lead Papa John's digital and delivery channels including web, native mobile apps, and third-party Aggregators (representing over 80% sales mix for the domestic business), with a focus on maximizing sales. Interim lead for the Papa Rewards loyalty program, including our customer lifecycle management and CRM vision.Serve as the voice of the customer, leading.

Atlanta, Georgia, US

Led Papa John’s fastest growing transformation pillar – protecting & growing market share via Aggregators and white-label Delivery as a Service. Led multiple agile teams and oversaw product roadmaps rooted in customer insights to ensure an exceptional, consistent experience across delivery channels.

Atlanta, Georgia, US

Managed multiple agile teams responsible for delivering innovation across channels, including in-restaurant technology, phone & store (PapaCall/FOCUS), and new delivery capabilities. Launched Papa John's curbside solution, Drive-Up Pickup, providing increased customer satisfaction vs traditional carryout. Implemented a new CX and store market testing.

Alpharetta, GA, US

Led the strategic vision, development, and execution of marketing initiatives to increase AUVs, EBITDA, and overall competitive relevancy. Guided the company through the COVID-19 pandemic, including adapting to a mobile optimized conversion-driven food menu and an API integrated beer menu to show all beers in real time by location.

Atlanta, Georgia, US

As part of Arby’s newly formed digital team, I oversaw the strategy and activation of third party delivery and restaurant technology initiatives. I enjoyed leading cross functional teams to evaluate and implement new platforms and solutions that eliminated customer friction, improved the guest and operator experience, and increased revenue for Arby’s..

Atlanta, Georgia, US

Drove the strategic direction of Arby’s premium and new growth initiatives. Led a team of brand managers tasked with developing, gaining alignment to, and leading an insight-driven innovation pipeline to deliver our strategic objectives. Over the course of 18 months, our team delivered 3 core menu platforms and 9 LTO platforms for market test.

Atlanta, Georgia, US

Led cross-functional teams including Culinary, Operations, Analytics, Advertising, Training, PR and Supply Chain to successfully develop and launch market test and systemwide initiatives. Drove the strategic perspective for future brand growth and development of new business layers, such as 3rd party delivery. Received the "Get It Done" values award at.

Alpharetta, GA, US

Led the cross functional team in the development, execution, and continuous refinement of HoneyBaked’s core protein ladder - inclusive of products, pricing, mix promotion, bundles, and market tests. Oversaw maintenance of HoneyBaked’s semi-annual Brand Health Tracker, Product Tracker and Service Tracker research studies. Voted Corporate Associate of the.

Alpharetta, GA, US

Drove the creation, execution, and measurement of the brand’s marketing plans, inclusive of PR initiatives, distinctive local store marketing programs, cause marketing campaigns with Feeding America®, and the production of TV, radio, and print for promotions.

Alpharetta, GA, US

Developed and built cross-departmental relationships by serving 9 regional managers and 111 general managers, spanning 32 markets and generating positive same-stores growth year over year.

Atlanta, GA, US

Managed multiple qualitative and quantitative research studies spanning 13 product categories, resulting in insight-driven strategic marketing recommendations in areas of innovation, brand positioning and product development. Drove new product development from ideation to execution for key Rubbermaid product launches including the Rubbermaid Reveal™ Spray.

Broomfield, Colorado, US

Assisted the Field Marketing Manager in planning and attending key community events in local markets to drive awareness of new restaurant openings. Created promotional materials including printed collateral, event invitations, and internal communications.

As an Account Executive at The Campus Special, LLC., I individually sold over $30,000 in revenue and grew the market by 25% over 2008 sales.

Master Of Business Administration (Mba), Business Administration

Bs, Business Administration

Bachelor Of Business Administration - Bba

Bachelor Of Business Administration - Bba