Nancy A. Damato is the President and Senior Consultant, Marketing & Business Development of Accountants Advisory Group. Nancy has 25 years of accounting firm marketing experience, including two Big 4 firms, a large national firm and a large regional firm.Throughout her career, Nancy has been instrumental in developing and implementing marketing plans, strategies and lead generation initiatives. Nancy has spearheaded innovative marketing and branding strategies and campaigns that have… Show more Nancy A. Damato is the President and Senior Consultant, Marketing & Business Development of Accountants Advisory Group. Nancy has 25 years of accounting firm marketing experience, including two Big 4 firms, a large national firm and a large regional firm.Throughout her career, Nancy has been instrumental in developing and implementing marketing plans, strategies and lead generation initiatives. Nancy has spearheaded innovative marketing and branding strategies and campaigns that have expanded market share, raised brand awareness and increased firm profitability. She has managed all facets of marketing and practice development programs, developed marketing infrastructures, marketing departments and budgets, and implemented targeted industry and niche marketing plans—including developing a cannabis industry niche expertise. Nancy has developed and managed internal and external marketing communications and thought-leadership initiatives, including seminars and speaking engagements, published articles and whitepapers, websites and SEO, branding, advertising, social media and public relations campaigns, marketing collateral and promotional materials, presentations and CRM selection and implementation.Effectively supporting firms in sizes of two to 100+ partners, Nancy coaches partners in their marketing plans and guides their practice development/lead generation activities. She counsels partners individually and in groups and works closely with them to target their marketing efforts and enhance their business development skills. She assists partners in targeting and developing relationships with potential clients and key referral sources. Nancy also assists partners with their LinkedIn and other social media activities, in responding to requests for proposals and in managing any outside marketing vendor relationships. Show less

As the Director of Marketing for O'Connor Davies, LLP, I initiated the Firm's marketing program and enhanced the marketing and business development culture. I am proud to have played an integral role in the Firm's growth success story and of the accomplishments and positive results that were attained during my eight year tenure. During this time, the Firm grew from $40 million to over $100 million in revenue.

Performed a full range of marketing consulting services for CPA firms. Specialized in outsourced Marketing Director services and support.

Directed special projects for the Firm's Creative Services Department which designs, produces and fulfills the Firm's marketing materials and advertisements. Assisted in managing the Firm's internal and external marketing materials.

Managed all facets of the Firm's marketing, branding, business development and public relations program. Developed and implemented all marketing communications and special events, including advertising, proposals and new business tracking, referral source relationship development activities and seminars and events.

Developed and managed the marketing and practice development efforts for the New York CIty, Long Island and Connecticut offices. Implemented the firm's public relations program, managed marketing research plan, directed external marketing communications. Managed e-mail and direct mail campaigns. Directed internal marketing communications, and developed the partners' personal marketing plans and business development goals

Executed all facets of "Entrepreneur of the Year" program. Implemented and monitored industry and service marketing programs, coordinated public relations activities, and facilitated internal and external corporate communications.