As a product design consultant with over 13 years of experience in the B2B space, I specialize in creating and bringing products and brands to market for small companies, agencies, and startups. I leverage my expertise in user experience, branding, and strategy to identify and design products that solve real problems and generate value for customers and stakeholders. Through Nancy Daniels Consults, I partner with early-stage companies to drive innovation, success, and positive change through technology and design.Previously, I was the Sr. Director of Product Design and User Experience at Conductiv, where I led the product team to move our innovation forward and create a new category in third-party services optimization. I integrated user-focused design throughout the organization via workshops, user research, and testing. I also co-led the rebranding of the company and the product development of the supplier diversity initiative, which helped our customers find and hire small, local, and diverse suppliers. Under my leadership, the product team achieved profits of over 50% YoY, including a successful acquisition in 2019 and contributes toward doubling the revenue in 2020. Additionally, I have been an angel investor since 2018, with a particular focus on supporting women, underrepresented founders and non-binary femme social entrepreneurs.