In addition to my duties as UX Director and co-owner, lead the co-operative board as the member-elected Board President.

Title change to reflect the transition of client strategy to the Client Services team, though I still perform Strategy related projects on an as-needed basis, my primary role is focused on UX.

In addition to my duties as Strategy/UX Director, participate in leading the worker-owned cooperative, which PixelSpoke converted to in 2020.

In addition to the duties of a UX Architect and Digital Strategist, manage team of IA, copywriting, and UX experts.

• Manage freelancers on IA, copywriting, and UX projects.• Act as advisor on UX and IA for all website projects. Create wireframes for client website redesigns and projects as needed.• Create compelling marketing programs that delight clients and their customers and that address the pain points of their organization.• Define measurable outcomes for website projects and digital marketing programs and report those outcomes after project completion.• Write compelling copy for client and company websites, email newsletter marketing, website, blogs, social media, print collateral, and other marketing materials.• Conduct user testing and interviews with clients' customers to inform customer personas and buyer journeys.

• Developed multi-faceted marketing communications campaigns using all types of marketing mediums to achieve the objectives established by the marketing team.• Coordinated IT, marketing, and management stakeholders in defining requirements for the company’s content management system, identified third-party resources capable of implementing needed solutions, and negotiated budget for migration to the new system.• Created written and graphic content for marketing and sales collateral, email newsletter marketing, website, blog, presentations, events, and video.• Wrote copy and sourced photos and other rich media for the blog, Facebook, Twitter, Pinterest and Instagram. Increased Instagram followers by 25% in one month.• Assessed and established communication goals, spearheaded implementation and evaluated effectiveness.

• Coordinated Copywriters, Designers, Developers, and Quality Assurance Analysts in completing small to large website projects for a Fortune 100 tech company, working on up to 15 different projects each day.• Managed the intake process for new clients, determining project scope and requirements and making strategic suggestions for content optimization.• Strategically identified new content and updated content for the website and social media channels.• Consulted internal and third-party resources as needed to determine realistic milestones and deadline dates based on their other projects and availability.• Ensured client stakeholders provided deliverables within scope and on time through clear, consistent communication tailored to each client’s preferred communication method.• Provided detailed instructions on project scope and implementation to a third-party web development team also working for the client and supervised quality assurance for the flawless execution of client projects.• Wrote on-brand social media content for Google+ and Twitter, resulting in increased engagement and more site visits.• Supervised, trained, and collaborated with new Web Content Managers.• Developed and maintained online properties with client’s marketing team that provided cohesive, best-of-breed experiences for customers across multiple touch points.• Educated and trained the client and internal and external stakeholders on the use, functionality, and features of the client’s chosen Web Content Management applications through Lync video conferencing sessions.• Supported larger website update efforts, including migration, end of life, and redesigns, achieving client satisfaction within tight deadlines.• Reported return on investment, visitation, and guest engagement for social media channels, integrating this information to maximize social strategy.

• Directed, developed, expanded, and coordinated digital media strategy across owned, earned, and managed platforms (web, e-mail, social media etc.), resulting in increased brand awareness in all channels.• Produced, developed and maintained digital content and published material, creating meaningful, actionable experiences in support of product, brand and marketing initiatives.• Maintained a holistic communication plan, ensuring content and messaging were aligned with offline and online communication plans.• Led and implemented day-to-day content production across portfolio of online channels. Included TriMet’s web pages, blog, service alerts, and social media channels (Facebook, Twitter, Flickr, and YouTube).• Monitored Google Analytics, Facebook Insights, e-mail opens, and other analytics platforms to ensure KPIs were being reached.• Assisted in the promotion of blog posts via social media and e-mail promotions.• Served as 24/7 on-call resource for urgent customer information postings, resulting in timely updates to customers.• Supported and engaged customers through on-line reputation management. Increased responsiveness on Twitter by 100% and increased frequency of Facebook posts with customer-relevant content by 200%.

• Book editor, copy editor, and proofreader, specializing in polishing manuscripts for publication.• Edited science fiction, romance, self-help, history, magical realism, and New Age texts, among others.• Increased public profile and client base of small freelance editing company via a regular cadence of topical commentary on publishing industry blogs.

• Increased quality of DEQ’s web and newsletter content by monitoring marketing and communication materials for consistency in quality, style and brand image.• Coordinated the Web team in performing updates for the DEQ website.• Created and managed internal and external newsletters.• Updated DEQ style guide to reflect AP style.• Edited public affairs, technical, and internal documents so they complied with plain language standards as well as for overall consistency, grammatical correctness, and readability.• Reviewed various agency templates to make sure DEQ branding was present consistently across agency documents.

• Coordinated sales and operations student volunteers in various projects.• Trained volunteers when necessary.• Developed and implemented book sales strategies.• Created a sales process for the interim period when Ooligan was in between distributors.• Maintained an organized office.• Ensured communications traveling through the main office were sent to the appropriate staff person in a timely fashion.

• Taught mentor session for interdisciplinary courses, teaching freshman and sophomores skills such as how to build basic websites, writing competencies appropriate to the college level, the use of the Microsoft Office Suite, and communication and debate skills.• Gave lessons demonstrating the University Studies goals: Communication, Inquiry and Critical Thinking, Ethics and Social Responsibility, and the Diversity of Human Experience.

• Proofread the Continuing Education website.• Mailed marketing and promotional materials.• Entered data for the student database and K-tracks.• Designed signs to advertise courses.• Performed the last proofread for brochures.