Nancy Doherty Email & Phone Number

Quincy, Massachusetts, US

• Managing a $57.1MM private brand portfolio for Home Care category for Stop & Shop, The Giant Company, Giant Food, Hannaford, and Food Lion.
• Increased net sales 5.9% vs. YAG by reversing category declines, working with vendors to resolve supply chain challenges and launching new products.
• Project lead for Nature’s Promise redesign and reformulation project for 38 cleaning and laundry products.

Quincy, Massachusetts, US

• Managed private brand product portfolio for Household/Paper, Pet, Baby, General Merchandise and Candy categories at Stop & Shop (Ahold-Delhaize).
• Increased total private brand sales across 4 category portfolios +12.7% to $233.6M in 2020, while working and managing projects and supply chain remotely.
• Directed 74 category and planogram strategy meetings, interpreting, and communicating IRI data, shopper and category insights, optimizing each category product assortment, to build shoppable planograms as part of a.
• Launched over 50 new products across Household/Paper, Candy, Pet, Baby and GM 2018-2021.
• Led new product development and commercialization, leverage consumer insights and market data, and collaborated with internal and external stakeholders.

Stamford, CT, US

• Owned the marketing mix (product, positioning, pricing, promotion) for Ahold private brand for the Natural/Organic, Ethnic and Specialty food and beverage portfolios.
• Delivered, coordinated and lead the analysis and development of category business plans, product promotions, digital and in-store marketing overlays, and category merchandising strategies for a $90M food and beverage.
• Partnered with Ahold Sourcing and category team to identify and source new suppliers, identify new food/flavor trends and new product white space to build a robust 2017-2020 new product pipeline across 16 food &.
• Led cross-functional teams to spearhead over 60 new product launches, reformulations and line extensions, working with numerous new and existing suppliers on product specs, pricing, sourcing and product innovation.
• Broker manager for numerous private label suppliers for snacks, beverages, frozen and shelf stable meals, and gluten free products. Manage vendor promotions, product assortment strategy and relationships.

Worked with Southeastern Grocers managing creative design process for SEG’s private label brand across all categories including writing creative briefs and streamlining the design project process.

Jacksonville, FL, US

• Leveraged synergies of Acosta portfolio to create and activate strategically driven program platforms and shopper marketing solutions across the Path to Purchase.
• Presented and implemented the social media, digital media, and blogger program for 2014 Believe in Heroes national campaign on behalf of the Wounded Warrior Project. Managed content and worked with website designer on.
• Analyzed consumer and shopper insights, digital marketing, market segmentation, and in-house market research to build integrated shopper marketing programs along with sell-in materials and program goals for Acosta's.
• Led projects for P&G shopper marketing, consumer facing programs by managing P&G Red Carpet program across product portfolio netting $1.8M-sales and $1M-incremental sales.

Richmond, VA, US

• Managed a new product portfolio encompassing end to end management, new product innovation and insights, digital media, P&L oversight and event planning for domestic and international markets.
• Delivered website content, positioning differentiation, brand naming, category segmentation, KPI’s, brand concept evaluation, value proposition, pricing strategy, and strategic direction.
• Collaborated with cross-functional team to build 3-year platform strategy and identified white space for food packaging innovation using consumer insights, R&D research, analytics and consumer pain points/unmet.
• Built a three country (US, Brazil, India) ethnography study with the Consumer Insights team for shelf stable, frozen, and chilled food packaging for primary packaging pipeline.

Greater Chicago Area, IL, US

• Managed $202M branded snacks business and P&L for Away from Home segment (College/Universities, K-12, Vending, QSR, Healthcare, Business/Industry, Military).
• Designed and execute a targeted national sales and consumer program that delivered an 8% increase in volume and $1.7M in incremental revenue.
• Supervised outside agencies on media planning, selling materials and advertising.
• Successfully managed a cross-functional team in delivering 12 new products in 2008 generating $3M in revenue and 14 new products in 2009 delivering $2.23M in revenue.

Mba, International Management

Ba, History & Philosphy

Ma, Near East Studies

Bachelor Of Arts - Ba