Responsible for developing and implementing the short and long-term marketing & communication vision for The Boston Architectural College's (BAC) brand, which promotes its unique position in the marketplace. Responsibilities include overseeing the planning, development and implementation of all College marketing strategies and marketing communications, both external and internal. Oversee development and implementation of support materials and services (online and offline) in the area of marketing and communications. Direct the efforts of the marketing and communications staff of three and coordinate at the strategic and tactical levels with the other departments of the College. Reflect, articulate, and promote the mission, vision and identity of the BAC. Responsible for creating, implementing and measuring the success of campaigns that enhance the College's image and position within the marketplace and the general public, and facilitate internal and external communications. Manage the strategic and creative design of BAC marketing and communications activities and materials including: Enrollment Management Website Social Media Video Production Paid Digital Media Media Relations President’s OfficeResponsible for the achievement of marketing and communications mission, enrollment goals, global outreach as well as increased brand awareness and alignment with strategic plan initiatives. Work with various staff and key stakeholders to develop and maintain a strategic perspective -- based on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, decision-making; and ensure the overall health and vitality of the BAC.

Collaborating directly with the Executive Director, responsible for external marketing and communications strategy, including, but not limited to, creating increased awareness of the organizations' campaigns and mission through email, social media (i.e., Facebook, Twitter, LinkedIn), website and the media (national and international). Create/manage events, supervise vendor relationships, edit/write copy, oversee all aspects of collateral design.Work closely with Development Director to strengthen donor relations through communications that effectively promote NEAVS' work. Assist Development in retaining current supporter base while obtaining new donors (i.e., email alerts, appeal letters, newsletters, blogs, social media). Manage two direct reports (Marketing & Communications Associate, Programs & Operations Assistant) and ensure appropriate tasks/projects are completed on time and in a diligent manner. Provide professional direction and effectively handle any issues that may arise in order to promote positive working environment.

Responsible for enhancing relationships with members of the media to ensure NEAVS' media presence. Develop effective ways to disseminate information about NEAVS' work and/or position on a variety of vivisection-related topics. Finalize production of all external communication and outreach materials, to include advertisements, webinars, brochures, etc., in accordance with marketing best practice.Collaborate with Development/Member Services to enhance member communications and involvement in our work—e.g. eBuzz, eAlerts, appeal letters. Write, edit, and/or contribute to communications collateral including but not limited to eNews, eAlerts, newsletters, op-ed pieces, and other external communications. Assist in all research and writing for staff presentations whether oral or written, including editing and final proofing.

Primary manager of global sales and marketing collateral (i.e., case studies, site profiles, company profile, PPT templates, service offering sheets), including final design, content/editing and placement/updates on Salesforce. Promoted adherence to all corporate branding and messaging across matrix-oriented, global company. Assisted Director of Sales with proposal writing, editing and final preparation. Collaborated with global human resources recruitment team to create quarterly recruitment campaigns and ensured they adhered to brand guidelines and corporate message. Value-add propositions including promotion of 'Employer of Choice' and 'Provider of Choice' messaging. Supervised third party, external vendors such as designers, printers, writers, promotional advertisers, etc. Provided overall marketing support to global sales team that included event/tradeshow preparation, lead generation email campaigns, PowerPoint presentations, and site visit coordination. Contributed to corporate events, client thought leadership events, client tradeshows, and internal town hall meeting preparation. Aided in a global rebranding initiative, which included Internet and intranet web redesigns. Maintained web content for accuracy via content management system.

Designed and implemented programs to identify prospective major gift donors for GBFBResponsible for $900K major gifts fundraising targetDevised and executed plans to qualify, contact, and cultivate potential new major donors ($1K+ gifts per year)Built relationships with donors to a point of sustainabilityCreated, managed and deployed two major donor events for GBFB hosted at the Four Seasons, BostonImplemented new monthly donor event hosted at the GBFB facility to enrich current relationships and prospective new donorsParticipated in scheduled GBFB fundraising events to promote the organization

Managed corporate wellness program that nets $25K each year for the AgencyManaged yearly flu program that nets $175K for AgencyManage 'silent auction' each year for Agency's annual fundraising gala at the Four Seasons Boston that raised $17.5K for '07Developed monthly corporate e-Newsletter distributed to clients, internal employees and VNAB board membersDeveloped and implemented new wellness initiatives for corporate health and benefit fairsDeveloped and implemented new health and wellness seminars for corporate clientsDeveloped new corporate wellness marketing materials used by Agency to promote wellness program to current and new clientsStrengthened existing corporate client relationships from the yearly flu program to enhanced wellness programs throughout the year Increased growth for wellness program by 10% over three year

Handled promotional sales to 30+ clients ranging from 500 to 10K in individual salesAssisted clients with marketing promotional items for events, trade shows and corporate giftsCreated internal WIP report that was used by staff for tracking new client salesCreated written procedures for internal client database that was used for new hire trainingSolicited new client business that increased client base by 10% per yearManaged vendor relationships to ensure timely production and drop ship schedules to clientHandled new sales calls

Managed entire proposal process for responding to request for proposals (RFP) requests to elicit new businessDeveloped "best practices" for responding to RFPs, which was utilized by the sales staffDeveloped online "most asked Q&As" for responding to RFPs - used as a standard template by staffExceeded yearly sales goals by 10% in 2000 Managed, edited and distributed the sales work in progress (WIP) report for global sales staff on bi-monthly basisCreated and managed online RFP response template for sales force that allowed for quicker responses to standard RFPsReceived incoming sales calls that were distributed to appropriate sales person for follow-up

Managed relationships with state treasury departments and facilitated questions, projects and general inquiries regarding unclaimed property Acted as first point of contact between SS Unclaimed Property Division and state government offices