Nancy Eberhardt, Mba Email & Phone Number

Paris, Fr

Danone North America is a purpose-driven company with a portfolio of dairy and plant-based foods. As one of the world's largest Certified B Corporations, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through sustainable agriculture.As Director of Brand Marketing Communications, I spearhead communications efforts for integrated marketing programs with a focus on our Plant-Based and Beverage business units. Brands include: Silk, So Delicious Dairy Free, SToK Cold Brew, International Delight coffee creamers and more. Strategic communications work includes:• Develop & execute creative, effective and proactive integrated $MM marketing campaigns with paid, earned, influencer and owned components • Analyze & synthesize consumer + customer data for strategic decision-making and impactful storytelling• Lead on issues and crisis communications for Danone’s CPG brands• Manage, evaluate and serve as client lead for network of agency partners• Spearhead executive-level message trainings, media interviews and campaign presentations• Expertise in plant-based food & beverages, coffee & creamers, and organic dairy industry sectors

Paris, Fr

Spearheading external communications initiatives for Danone North America's premium dairy, plant-based products, coffee creamers and RTD beverages across the portfolio. Brands include: Horizon Organic, Silk, So Delicious Dairy Free and SToK Cold Brew Coffee.

Founder of Fishbowl Communications, offering experienced VP-level marketing and communications consultative services to various clients and agencies. Strong expertise in the food & beverage category, including alcohol beverage, restaurant and CPG. Additional experience in consumer travel, fashion, nonprofit and technology sectors.

New York, Ny, Us

Managed $MM national accounts for Jack in the Box restaurants, Southern Comfort, el Jimador Tequila, Chambord Black Raspberry Liqueur, Champagne Armand de Brignac, Jackson Family Wines, Frito-Lay, Monster Energy, Sanuk Footwear and Air New Zealand. ♦ Managed a team of four direct reports and provided cross-functional team leadership for internal and external teams, including research & analytics, creative, media buyers, retailers and sales.♦ Lead project manager for client campaigns, ensuring in-time, on-budget completion and meeting / exceeding set KPIs.♦ Coached clients, internal sales force and C-Suite team on media interviews and strategy.♦ Developed multi-faceted marketing plans, including market research, ideation of branding elements, planning of holistic strategies for PR and social media campaigns.♦ Implemented national and regional campaigns, providing ongoing branding efforts, media outreach, crisis communications, thought leadership and competitive market share / business analysis.♦ Oversaw corporate communications and secured strategic partnerships.KEY PROJECTS:★ Southern Comfort: revitalized marketing plan for the 140+ year old “100 Proof” product to appeal to the Millennial generation through in-store promotions, media buys, PR and native advertising within such sites as Match.com and BuzzFeed. During one-month flight, gained 120MM media impressions, 2.3x social lift and 116K click-throughs, doubling the campaign’s ROI.★ Jack in the Box: managed a three-year marketing initiative to launch and grow brand presence in the Late Night, Breakfast and Burger categories. Developed new brand concepts based on consumer insights to gain market share and produce positive revenue growth Year-Over-Year from 2013 – 2015★ Frito-Lay: collaborated with brand and agency teams to create social change and CSR campaign for Doritos Rainbows, benefiting the It Gets Better Project. Raised $180,000 with 1.8 billion media impressions in under 24 hours.

New York, Ny, Us

♦ Consistently won 80% of proposals to gain new business for the agency, frequently earning client’s agency of record commitment following completion of successful project-based work.♦ Conducted primary and secondary market research on new and existing products to identify challenges, differentiators and consumption habits.KEY PROJECTS:★ Media Relations: built strong relationships with top-tier business and consumer media such as Fast Company, CNN, Business Insider, E! News, TODAY, ABC News, The Daily Meal, Food & Wine, CNBC’s Squawk Box.

New York, Ny, Us

Quickly promoted through the ranks to earn leadership roles based on excellence in brand management and marketing campaign development while helping to grow the LA office staff and clientele. Gained key accounts in QSR, alcohol beverage, nonprofit and CPG.★ Successfully expanded book of business with existing clients to become agency of record.★ Secured nonprofit clientele, including DoSomething.org, It Gets Better Project and The Wunder Project Cancer Foundation

New York, Ny, Us

Originally hired as the Sr. Account Executive for the local Los Angeles office while agency refocused its core services in LA from public affairs to consumer lifestyle. Key accounts included Jackson Family Wines (Kendall-Jackson, Murphy-Goode), Coinstar, Marketplace Morning Report (NPR), Sanuk Footwear and Air New Zealand.★ Crucial in expanding agency’s consumer lifestyle client business and gaining a strong foothold into the LA market.★ Helped expand local office from a small staff of 9 to highly profitable branch within three years, representing a 300% growth.

New York, Ny, Us

Hunter PR is a full service consumer products PR Firm with particular expertise in the wine, spirits and food & beverage industries, focusing on creativity and research-driven insights to develop strategic programs that build equity for America’s most iconic brands. ♦ Led and coordinated traditional, digital, social media and PR campaigns for consumer lifestyle brands, including food, beverage, wine and spirits.♦ Conceived, planned and executed brand campaigns mapped against specific marketing and budget goals.♦ Drafted and edited consumer marketing materials, press materials, internal key messages and media briefing sheets.♦ Supervised a team of two staff members while recruiting and managing the agency’s internsKEY PROJECTS:★Coordinated over 100 media and consumer-facing trade shows and promotional events in 30+ US markets, including celebrity ties-in that attracted 300+ attendees. ★ Trained and managed 60 spokespersons and brand ambassadors for media appearances and events.★ Secured coverage for client programs across multiple media channels, including USA Today, Woman’s Health, Yahoo!, Miami Herald, Everyday Food, Health Magazine, US Weekly, OK! Magazine.

New York, Ny, Us

Promoted to become the lead Account Executive for the E & J Gallo account, overseeing promotions and campaign development. Expanded client business and budgets for agency from three brands to 11 brands in four years.

New York, Ny, Us

Assigned to work exclusively with the E & J Gallo family of wine products including Barefoot Wine & Bubbly, Apothic, Carlo Rossi, Redwood Creek, The Naked Grape and Turning Leaf.

New York, Ny, Us

Hired to coordinate marketing for seven Diageo Spirits client accounts, including Tequila Don Julio, Ketel One, Zacapa Rum, Bushmills Irish Whiskey, Baileys Irish Cream, Lagavulin Whisky and Talisker Whisky

Gainesville, Florida, Us

♦ Established relationships with UF faculty, staff and students♦ Advised public relations undergraduates on classes, internships, scheduling♦ Coordinated all paperwork and communications for all public relations interns

Gainesville, Fl, Us

♦ Researched, wrote and edited articles for daily music blog♦ Created a fan base for the online music site by establishing social media awareness; signed up new users♦ Contacted record labels/unsigned artists in order to get them involved with Grooveshark

♦ Gained journalistic experience interviewing sources; successfully completed work on deadline; improved writing and grammar skills ♦ Published more than 12 articles in summer, bi-weekly newspaper♦ Wrote on a variety of topics including medical, security, comedy, campus involvement and national news

New York, Ny, Us

Worked with the Top-40 station WHYI-FM Y-100 promotions department to to create interest and awareness for station.♦ Helped plan Y100.7’s biggest seasonal event, Summer Splash Concert.♦ Set up and ran special events, live DJ appearances, concerts and other remotes

♦ Established relationships with various newscasters♦ Produced live talk shows and newscasts♦ Produced sound (weather and commercials)♦ Worked with sports newscasters to produce/edit sports updates

Master Of Business Administration (Mba)

Bachelor Of Science, Public Relations; Minor, Entrepreneurship