Package Design That Persuades Shoppers To Put Your Product In Their Cart
CurrentWe are known for creating the original brand identity and package design system for Whole Foods Market’s private label products and 365 brand. The 365 brand was the first national store brand to offer lower prices on organic products and was key to attracting the new-to-natural mainstream customers that drove WFM’s incredible growth. Over a decade, we developed brand and package design for more than a thousand Whole Foods Market SKUs, along with collateral and in-store signage as Whole Foods grew from 13 to more than 150 stores, went public, and hit two billion in sales. The 365 brand has become so trusted and popular that it's now the number two best-selling private packaged food brand on Amazon. Our expertise in private label branding led us to develop the private brand system for Earth Fare. The success of the Earth Fare private brand was enthusiastically received by their customers and helped build loyalty and fuel their rapid development in the natural and organic space.Recently we worked with Fairway Market to refresh their iconic private label brand. Our design system refreshed the visual appeal on the shelf across multiple configurations, including premium, everyday and fresh categories. For Food & Beverage companies, we have created strategic package design for Applegate Farms, One with Nature, Golding Farms Foods, Natural Nectar, and Simply Delicious. Our design approach is focused on your target customer, creating a unique identity that generates credibility for your product that convinces shoppers to make the purchase.
