Nancy Freitas Email & Phone Number

Aurora, Ontario, Canada

Gather business requirements through discovery meetings with clients and internal account teams. Analyze internal systems and client needs. Evaluate processes and procedures. Recommend and implement changes through process improvements, technology and automation. Proposed solutions may involve enhancements to existing systems, or development of new modules.Devised a systems solution to resolve challenges in managing POP kit distributions for a new food service client. Worked with internal programmers to build a new application to automate the process of identifying creative versions required for POP rollouts, auto-generating unique SKUs, descriptions and translations, and corresponding distribution lists, based on specified criteria. The new module drastically reduced the amount of time required to build campaigns, for both clients and internal staff, and increased efficiencies internally by 75%. The application became an excellent selling feature and greatly influenced our success in the restaurant market, increasing our annual sales by $10-15 million within 2 years.Conduct regular status meetings and brainstorming sessions to review projects, and present concepts for new features and functions. Manage a team responsible for the design and coordination of a range of implementation activities for the TC Suite of online software tools during all stages of onboarding, for new and existing clients.Assign projects and responsibilities aligned with each team member’s goals, in the interest of keeping staff engaged and motivated, and providing opportunities to gain exposure and develop expertise. Schedule regular one-on-one meetings with each team member to provide a forum for open communication and coaching, and review performance and status of career development goals.Oversee rollout of new features and modules. Develop process documentation and training materials, and conduct training programs and workshops for clients and internal account and support teams.

Aurora, Ontario, Canada

Toronto, Ontario, Canada

Instrumental in helping to successfully on-board new client. Recommended solutions to address issues encountered before launch and during implementation. Developed processes and procedures to create efficiencies and streamline workflow. Worked closely with TC programmer and Director of Business Development to guide client and client’s vendor in the design of the data template to be used for a store audit. The objective was to improve the integrity of the information captured and facilitate the ingestion of the data into the store profile. Data would be used to generate POP kit distributions, customized for each store, based on their profile.Developed process for customized New Store Kit, Grand Opening, and weekly Modified Kit programs. Established and refined procedures for successful execution of the programs. Collaborated with client and internal staff members to develop a new briefing system to meet the needs of the SDM marketing team, and improve the brief ingestion process for the TC onsite team. The brief also addressed the needs of the SDM creative and TC prepress teams.Conducted presentations, demos, training, and feedback sessions to assist SDM personnel to effectively use the TC online ordering portal, and new project brief template.Worked with Pharmacy, Community Investment, and In Store Marketing Special Projects teams to deliver ad-hoc and weekly campaign POP kits to stores across Canada. Conducted weekly status meetings with internal team members to outline requirements for upcoming kits. Introduced new QC procedures for region specific Pharmacy campaigns.Ingested client briefs. Performed queries to generate distribution lists; generated estimates, provincial reports, and other reports as required; updated store profile data; investigated inventory issues.Recommended systems enhancements and worked closely with systems development team to implement changes.

Toronto, On

Managed print/direct mail campaigns through all phases of manufacturing to ensure that all of the client’s requirements were being properly fulfilled at all times.Communicated with business owners, acting as technical resource for all print/DM issues, and resolving any quality, design or other production related matters. Ensured that order specifications were captured accurately, costing was accurate, and fulfillment requirements were attainable.Attended regular inter-agency briefings and status meetings to capture relevant changes/updates to specifications and timelines, provide status reports, and make recommendations that would facilitate production, and/or result in cost savings for the client.Provided business owners and their agencies with advice on innovation wherever possible.Worked with business owners and their staff to determine data splitting logic for variable print projects.Liaised with TC plant personnel to manage daily production scheduling and prioritizing, to ensure that customer timelines would be met. Prepared a data spec for each project, to communicate data and forms processing requirements, and provide instructions for variable print campaigns.Coordinated data scrubbing required for email campaigns.Managed direct mail campaigns involving tie-ins with variable QR Codes, over a period of severalmonths. Worked with client, creative agency and internal staff to ensure the success of their pilot project.

Etobicoke, On

Managed the DM portion of the Census project through all stages of planning and production.Communicated daily with Statistics Canada staff, external suppliers, and internal data and production staff, to ensure that all portions of the project would be completed in compliance with the client’s and Canada Post’s specifications and security requirements.Created inventory management process and monitored onsite and offsite inventory levels throughout the duration of the project.Addressed bottle-neck issue in the skid clearing process. Developed a procedure to ensure a smooth workflow, and improve the execution of the skid clearing and shipping process, in accordance with the client’s QC and security requirements.

Mississauga, On

Responsible for overseeing the client services department. Recruited, trained and mentored departmental staff to ensure that a high level of service was consistently maintained. Developed a comprehensive training program for new employees. Conducted performance evaluations. Implemented new policies and procedures to improve and streamline processes, and enhance customer satisfaction.Communicated with clients, suppliers and internal production staff to manage print/direct mail, and fulfillment programs. Clients included University of Toronto, Toronto Symphony Orchestra, Tafelmusik, Soulpepper, Mirvish Productions, Habitat for Humanity, and Le Creuset.Performed data manipulation, duplicate extraction, address accuracy/standardization, NCOA, and Canadian and U.S. data sorts utilizing Canada Post/USPS approved software. Approved layouts of direct mail pieces to ensure that they would be in compliance with Canada Post/USPS requirements. Provided product information and technical advice, and recommended cost-saving solutions. Researched capabilities of industry software to enhance the company's ability to service clients and improve internal processes. Introduced new procedures that significantly improved productivity levels, drastically reduced costs, and enabled the company to offer more competitive pricing to clients.Managed client inventory. Purchased materials required to manufacture products. Coordinated incoming and outgoing shipments, including distributions and ASN deliveries.Created copy for company brochure and quarterly corporate newsletter. Developed Powerpoint presentations to enhance sales initiatives.

Mississauga, On

Certificate, Project Management

Honours Bachelor Of Arts, Major: English Literature. Minor: Psychology

3rd Year: Received nomination for the Dean of Arts Essay Award 4th Year: Received nomination for the June McMaster Harrison Award