Nan Galica Email & Phone Number

Arlington, Texas

Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States and the largest in North Texas in terms of patients served. The system's primary service area consists of 16 counties in north central Texas, home to more than 6.8 million people.Texas Health has 29 acute-care and short-stay hospitals that are owned, operated, joint-ventured or affiliated with the system. It has more than 4,100 licensed beds, more than 26,000 employees of wholly-owned/operated facilities and consolidated joint ventures, and counts more than 6,400 physicians with active staff privileges at its hospitals.As a marketing strategist, my responsibilities include:• Develop and execute multi-media marketing strategies for new patient growth in specialty practices with a focus on Heart & Vascular, Women & Infants, and Bariatric service lines. • Create and manage marketing tactics for new and existing residency programs.

Bedford, Tx

Created and led marketing strategies, programs and communication plans for multiple audiences; worked closely with the sales (recruitment) team. This included concepting, executing and measuring comprehensive marketing program initiatives in order to continue to cultivate and retain target audiences; partnerships, blood drive coordinators, and volunteers. Executed blood drive coordinator loyalty program setup, maintenance and provided recommendations for enhancements. Managed staff. Served as marketing liaison to internal and external audiences as needed for presentations, representation and/or support. Focus/Accomplishments:• Cut a program not showing ROI; in turn saving over $50k/year• Launched the high school grant program • Coached/developed employees• Presented at key industry conferences• Provided marketing program analysis• Developed and launched a sales tool kit

Fort Worth, Tx

• Managed over 100 surgical marketing projects across brands for glaucoma, vitreoretinal, and viscoelastics globally.• Was responsible for obtaining approval from legal, research and development, regulatory, and trademarks before pushing a project live.• Added value to front-end strategy with innovative ideas and cost savings.• Managed strategic vendor relationships across surgical brands: EX-PRESS, OVDs, MIVS, CONSTELLATION, and Grieshaber.

United States

Left Wells Fargo to travel and raise two children to school age.

One of two 529 product experts responsible for product management. Some of my responsibilities included:• Active role in strategic business meetings across areas of the firm touching college planning; e.g. marketing, ecommerce, operations, accounting, and technology.• Managed at least two large scope projects quarterly. One project example was the creation of a new portfolio, within two months, and converting $104 million to it.• Provided sign off on all marketing materials and mailing lists.• Played a vital role in responding to the Wisconsin 529 request for proposal. Wells Fargo won a 5-year contract due to the response.• Responsible for month-end, quarter-end, and year-end product updates to the State of Wisconsin Treasurers Office.• Key Wells Fargo contact for the State of Wisconsin when feedback and approvals were needed for EdVest and tomorrow’s scholar marketing materials or system changes.

• Responsible for support and development of the Early Accumulator segment – mutual fund investors ranging in age from 0 to 39.• Provided direction to internal creative agency, external print vendors and mailhouses, and managed quality control through all stages of production.• Responsible for organizing and overseeing a monthly average of 20 direct mail campaigns.• Tracked budgets ($5k to $50k) for each campaign and identified cost-saving strategies.• Selected as one of five marketing associates to work on all communications that investors would receive regarding the Wells Fargo acquisition of Strong Investments.• Interviewed and trained new marketing associates in procedures and tasks relevant to direct mail campaigns and production.

• Responsible for content and production of 200k statement inserts each quarter.• Managed summer marketing interns and a temporary staff of two.• Coordinated Guaranteed Purchase Option mailings twice a month.• Tracked direct mail campaign results and reported them weekly to a team of 12 associates.• Managed the Advantages in Marketing mailing program; consisted of mailing 1,200 packages to remote field Representatives quarterly, then responded via phone and pulled a personal client list off the database for that Representative to mail.

Masters, Marketing

Bachelors, Marketing

Activities and Societies: Graduated Magna Cum Laude, 3.9 GPA

Associates, Marketing

Education record