Nan Galica Email & Phone Number

Arlington, Texas

• Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States and the largest in North Texas in terms of patients served. The system's primary service area.
• Develop and execute multi-media marketing strategies for new patient growth in specialty practices with a focus on Heart & Vascular, Women & Infants, and Bariatric service lines.
• Create and manage marketing tactics for new and existing residency programs.

Bedford, TX

• Created and led marketing strategies, programs and communication plans for multiple audiences; worked closely with the sales (recruitment) team. This included concepting, executing and measuring comprehensive marketing.
• Cut a program not showing ROI; in turn saving over $50k/year
• Launched the high school grant program
• Coached/developed employees
• Presented at key industry conferences
• Provided marketing program analysis

Fort Worth, TX

• Managed over 100 surgical marketing projects across brands for glaucoma, vitreoretinal, and viscoelastics globally.
• Was responsible for obtaining approval from legal, research and development, regulatory, and trademarks before pushing a project live.
• Added value to front-end strategy with innovative ideas and cost savings.
• Managed strategic vendor relationships across surgical brands: EX-PRESS, OVDs, MIVS, CONSTELLATION, and Grieshaber.

United States

Left Wells Fargo to travel and raise two children to school age.

• One of two 529 product experts responsible for product management. Some of my responsibilities included:
• Active role in strategic business meetings across areas of the firm touching college planning; e.g. marketing, ecommerce, operations, accounting, and technology.
• Managed at least two large scope projects quarterly. One project example was the creation of a new portfolio, within two months, and converting $104 million to it.
• Provided sign off on all marketing materials and mailing lists.
• Played a vital role in responding to the Wisconsin 529 request for proposal. Wells Fargo won a 5-year contract due to the response.
• Responsible for month-end, quarter-end, and year-end product updates to the State of Wisconsin Treasurers Office.

• Responsible for support and development of the Early Accumulator segment – mutual fund investors ranging in age from 0 to 39.
• Provided direction to internal creative agency, external print vendors and mailhouses, and managed quality control through all stages of production.
• Responsible for organizing and overseeing a monthly average of 20 direct mail campaigns.
• Tracked budgets ($5k to $50k) for each campaign and identified cost-saving strategies.
• Selected as one of five marketing associates to work on all communications that investors would receive regarding the Wells Fargo acquisition of Strong Investments.
• Interviewed and trained new marketing associates in procedures and tasks relevant to direct mail campaigns and production.

• Responsible for content and production of 200k statement inserts each quarter.
• Managed summer marketing interns and a temporary staff of two.
• Coordinated Guaranteed Purchase Option mailings twice a month.
• Tracked direct mail campaign results and reported them weekly to a team of 12 associates.
• Managed the Advantages in Marketing mailing program; consisted of mailing 1,200 packages to remote field Representatives quarterly, then responded via phone and pulled a personal client list off the database for that.

Masters, Marketing

Bachelors, Marketing

Activities and Societies: Graduated Magna Cum Laude, 3.9 GPA

Associates, Marketing

Education record