Director Product Marketing & Analytics
Atlanta, Georgia, Us
Recruited to transform the company's approach to marketing and to build focused, thorough go-to-market strategies driving increased sales and business growth. This included efforts around hiring, digital ordering, e-commerce, new product launches, and high-value co-marketing partnerships. • Managed owned, paid, and organic brand marketing efforts including e-commerce, an in-house content team, and relationships with external agencies and vendors while overseeing photo and video shoots and creating content• Owned and executed digital ordering and customer loyalty efforts resulting in a 102% increase in YOY sales, 262% increase in customers YOY, and a 409% increase in loyalty program sign-ups • Led and implemented record-breaking go-to-market strategies for new products, resulting in sales that exceeded previous new product sales by 200%, including Hawt Toddy chili, Sneaky Link chili dog, Eat Plants Kids Meal, Steve Madden's Slutty Vegan Sneakers, Nasty Girl Lipstick Collection, and CPG products Pinky's Dip, and Slutty Vegan Dips• Owned technology and design transformation for restaurant operations including in-store music and digital menu optimization• Provided analysis of customer data and feedback noting trends and opportunities for operational and product improvements• Owned planning, launch, and post-launch for major partnership, CPG and retail campaigns with brands such as Steve Madden, The Lip Bar, Impossible Foods, Beyond Meat, Target, and Costco
