• Lead, manage and execute owned, earned, paid and partner marketing strategies across the company, externally and internally for RallyHere: a cross-platform multiplayer backend as a service. The comprehensive, all-in-one product suite includes all the functionality and customer support needed to bring multiplayer live service games to all major gaming platforms, including Steam, Epic Games, Xbox, Playstation, Nintendo, iOS, and Android. The platform builds off of proven technologies initially developed at Hi-Rez Studios that have served over 200+ million gamers worldwide.

Recruited to transform the company's approach to marketing and to build focused, thorough go-to-market strategies driving increased sales and business growth. This included efforts around hiring, digital ordering, e-commerce, new product launches, and high-value co-marketing partnerships. • Managed owned, paid, and organic brand marketing efforts including e-commerce, an in-house content team, and relationships with external agencies and vendors while overseeing photo and video shoots and creating content• Owned and executed digital ordering and customer loyalty efforts resulting in a 102% increase in YOY sales, 262% increase in customers YOY, and a 409% increase in loyalty program sign-ups • Led and implemented record-breaking go-to-market strategies for new products, resulting in sales that exceeded previous new product sales by 200%, including Hawt Toddy chili, Sneaky Link chili dog, Eat Plants Kids Meal, Steve Madden's Slutty Vegan Sneakers, Nasty Girl Lipstick Collection, and CPG products Pinky's Dip, and Slutty Vegan Dips• Owned technology and design transformation for restaurant operations including in-store music and digital menu optimization• Provided analysis of customer data and feedback noting trends and opportunities for operational and product improvements• Owned planning, launch, and post-launch for major partnership, CPG and retail campaigns with brands such as Steve Madden, The Lip Bar, Impossible Foods, Beyond Meat, Target, and Costco

Mom-In-Chief to two wonderful children and continuous learning

• Managed and implemented 25+ digital products for company of 2000+ global employees and 40 video game titles, exceeding performance targets via console, PC, and mobile• Negotiated timelines with engineers and designers while aligning stakeholders• Coordinated launches with business, product and engineering teams, generating $1.2 Million for one with Amazon ($200K over target)• Developed a marketing product vision and strategy, and competitive and landscape analysis reports• Performed analysis on large datasets and summarized data findings• Created marketing strategies leveraging partnerships with Apple’s App Store, Google Play, and more

• Worked with Product and Engineering teams for social media tech start-up with 3.2 Million active users, making updates to mobile and web apps in preparation for 5.0 app launch, partnerships such as Hulu/Fox Fall TV, and seasonal marketing program Halloween Week• Provided feedback to designers and copywriters, conducting customer surveys for feedback on website, email, and mobile app user experience• Production, Script, and how-to visual and written materials for product app demo videos and new product feature launch Direct TV integration improving user retention• Tested acquisition channels, improving ad performance and generating record user and social media engagement with a 30% increase in app downloads and 20% increase in web app traffic • Increased account sign-ups by 100%, acquiring new users via updating landing page UX design

• Responsible for bringing ad products to market, achieved sales team revenue goal of $4.5 Million via customized, mobile experiences for advertisers Google Play, Hennessy, LG, State Farm and more• Created initial wireframes, rapid prototyping, and design mocks independently and in collaboration with design, developer and product teams • Ideated on new ad product concepts, researching competitors’ UX and presenting to peers, sales, and product stakeholders• Leveraged technical features, analytics, and product use cases to create cross platform marketing solutions (TV, in-store, radio, mobile, social, online) impacting advertisers and Shazam users

• Managed a team of copywriters, designers, and global clients to create and execute media campaigns• Established agency process for managing, deploying, and reporting on paid media across social media and search channels for global brands • Paid media strategy, planning, execution, and performance metrics reporting and analysis for clients JPMorgan Chase, TRESemme (Unilever), and Intel• Media planning with budgets upwards of $200K• Main point of contact between the agency and Facebook, Twitter, LinkedIn, Hulu, Pandora and Spotify, always aware of the newest and most effective advertising capabilities, and presenting them to the agency and clients

• Created measurable digital strategies for websites, mobile apps, social media, and other digital platforms. Clients include Michael C. Fina, Comcast Spotlight and nuvoTV, among others.• Developed marketing initiatives including paid advertising, email marketing, social media, video, and SEO/SEM • Delivered content strategy, editorial calendars, and blog writing and strategy • Measured and analyzed website and marketing data, and reported results to colleagues and clients

Digital Marketing (web, mobile, ecommerce, product, social media), web design/development, content strategy, and multimedia design and installation (audio, video, etc)• Sound production and installation, Leo Koenig gallery and Museum of Contemporary Art North Miami • Social media strategy and research for digital agency Piehead• Web programming for Studio IMC• Technology and Digital asset management, and Studio Supervision for Polski Western• Web Producer for NYU’s Department of Cinema Studies• Web Design and Marketing for Xavier Cha, Pilates Instructor and Studio

• Researched, Q+A’d, wrote and proofread content, graphic design, and HTML/CSS implementation for the Learning Center page of the website• Developed and implemented promotional strategies to increase viewership• SEO/Keyword research to increase web traffic • Created blip.tv content inventory and advised on shows to be featured