AV Custom Silicon , Strategic Silicon and Vendor Management

general manager for the audio product line. responsible for design, application, product and test engineering as well as the marketing teams.

Director Business Management, System Sensing and Interconnect Products (2007 – Present):Provide strategic direction and marketing experience in launching a business plan to ignite profitable growth in Signal Sensing and Conditioning product line (SSC).• Developed the business plan, product strategy and market value proposition, established operating and marketing teams, and launched a new business venture to participate in the automotive sensor, and the Capacitive Touch Screen controller markets. Redeployed product definition and design efforts into the automotive sensing market. Developed a business plan for Maxim’s SSC share to reach 20% of the total Served Available Market of $200M in 5 years.• Led a cross-functional team responsible for product strategy/marketing, customer support and business development for the signal sensing product line as well as all tactical and manufacturing back end operations of the SSIP business unit.• Engaged with the design, product definition and process teams responsible for the launch of the identified products. When needed Identified unique process technologies and as necessary outside vendors not currently used by Maxim to support the requirements. • Traveled extensively to establish relationships with tier 1 automotive vendors especially in Europe and Japan. Established strategic relationships and developed a product roadmap that aligns with the OEM and ODM future requirements.

Responsible for a all aspects of the audio business at national.

Responsible for the notebook motherboard power segment of the business, expanded the business market an average of 35% annually. Established partnerships with the top 5 Taiwanese ODMs which resulted in Maxim’s leading position in the notebook power market worldwide. Expanded Maxim’s market share from 0% to 85% for all mother-board power sockets and made Maxim a leader in battery powered notebook arena.• Established strategic relationships with top 5 OEMs (Dell, Toshiba, HP, IBM/Lenovo, Acer) that resulted in the 35% year over year revenue growth for over 10 years.• Developed product strategies and positioning; played key role in developing the strategy that resulted in successful introduction and sales of CPU, Main, GPU, I/O and other motherboard related power supplies.• Spear headed the development of several specific processes for the notebook market, that optimized cost and guaranteed all the required features.• Managed new product introductions; interfaced with customer engineering, management, and procurement to ensure successful product launch and customer acceptance. Customer centric experience: managed customer penetration strategies in multicultural and diverse regions (e.g. Japan, Taiwan, U.S.). • Generated sales forecasts, product development and product penetration roadmaps. Monitored and analyzed market trends and competitive landscape in a highly competitive market place. • Managed all marketing aspects of product lifecycle. Generated product-marketing specifications, product customer specifications, and manage product through the product development lifecycle.