• Coordinated and implemented strategic business plans to optimize operations and enhance market presence.• Managed key business functions including finance, logistics, and marketing.• Developed and executed marketing strategies to strengthen brand awareness and customer engagement.• Established partnerships and negotiated contracts with suppliers and distributors.• Oversaw day-to-day operations and ensured compliance with industry standards and regulations.• Led initiatives to drive growth and profitability in the competitive egg market.

As General Manager, I spearhead initiatives aimed at enhancing business operations and fostering growth in the poultry genetics distribution sector. I lead strategic planning efforts, overseeing the implementation of innovative projects to optimize efficiency and profitability. My responsibilities include identifying market opportunities, cultivating key partnerships, and driving continuous improvement initiatives. I am committed to leveraging my expertise in business development to propel our company forward in a competitive market landscape, ensuring sustainable success and exceeding stakeholder expectations.

• Assesment to companies in the realization of strategic marketing plans, improvement of digital communication channels, brand recognition and corporate image. • Evaluation and critical analysis of the target audience, the competition and the market situation. • Plan strategies and execute marketing designs and activities to establish and maintain brand's presence in the market.• Evaluation processes to identify strategic advantages and consumer needs in relation to the brand. • Creation of digital content in blogs, social networks, websites.

A work experience program for Master's students from the University of Newcastle, United Kingdom; in order to enhance employability skills in the competitive job market.• Assesment of teachers' performances and teaching quality in classes.• In-depth interviews and focus group with teachers and students.• Elaboration of employee's performance reports and market research analysis.• Development of market research with quantitative methodologies through SPSS software and qualitative.• Evaluation processes to identify strategic advantages, new market opportunities and consumer needs regarding the brand.

Third largest poultry company in Peru, focusing on the distribution of brown egg layers and their genetic line.• Responsible for the management of Human Resources, Finance, Logistics and Commercial areas. • Active participation in the development and implementation of the annual strategic planning of each area as well as in the coordination and execution of the action plans. • Management, monitoring and analysis on Key Performance Indicators (KPI)• Elaboration and analysis of market research in order to identify business opportunities, improve marketing actions and others.• Creation of the company briefing for the creation of online and offline marketing campaigns.• Coordination and creation of communication materials as well as the management of all the company's digital assets.• Work with Trade Marketing and Commercial teams participating in constant visits to customers, POS and distributors. • Responsible for brand, advertising, company events and promotions.

Company leader in the segment of long steel in the Americas and one of the main suppliers of special long steel in the world.• Coordination and planning of corporate events such as: executive meetings, integration events, awards, company’s anniversary, marketing among others, (events for up to 1200 people).• Supervisor and manager of general services, (transportation, food courts, events, executive housing, green areas and catering)• Audit invoice reconciliation corresponding to the company’s travel expenses. • Responsible for the selection of suppliers, contract negotiation and contract management.• Logistics of executive housing, travel and credit cards.• Registration of invoices, contracts, suppliers, donations and others through SAP.• Responsible for the creation of Standard Operating Procedures (SOP),as well as, their promotion and correct function.• Negotiation of warehouse contracts, executive housing, document management system, food and other services.• People management and team leadership in the Administration area and in volunteer programs of the company.