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Visual and resourceful Creative / Marketing Executive with an extensive career combining outstanding creative talents with management qualifications. Expert in the development of brand marketing, product development, packaging design, collateral, point of sale, catalog development, trade show, corporate events and management experience. Demonstrated ability to provide the imaginative vision, strategic marketing and team leadership that drives companies and their market branding efforts to benefit from unprecedented creativity, consumer awareness and profitability. Confident, creative, and motivated.Specialties: • Creative Design and Production • Team Building, Mentoring, and Leadership• Client and Account Management • Department and Administrative Infrastructure• Creative Services Management & Budgeting • Event Producer and Management• Guide and Direct Web Content Management • Printing Production, Vendor Negotiations • Develop Style and Branding Guidelines • Planning & Project Management
Fidelity Nat. Financial – J. Rockcliff Realtors
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Director Of Marketing, Executive TeamFidelity Nat. Financial – J. Rockcliff Realtors Jun 2014 - PresentDanville (Blackhawk) Corporate HeadquartersI was a key player in launching the J. Rockcliff Realtor brand starting in 2007. In 2010 I left J Rockcliff to learn the MLS side of the real estate industry at Bay East Association of REALTORS®. I also had the opportunity to utilize my photography and video skills by creating a production team and building a video studio at Bay East Association of REALTORS®.After my four year tenure at Bay East, I came back to J. Rockcliff in 2014 to launch a new branding campaign called "You're In Rockcliff Country" and produce TELLY Award winning TV commercials.
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Director Of Marketing & CreativeBay East Association Of Realtors® 2010 - 2014Pleasanton, CaKey player in the branding and promotion of the association through strategic planning of marketing communications, video, social media, and brand management. Aggressively hired and built a video team and in-house studio for broadcasting weekly programs, webinars, and “breaking news” for the real estate industry. Concentrated staff efforts in social media to become a national influencer in the real estate industry through Facebook, YouTube, LinkedIn and Twitter. Currently responsible for the redesign of the website, web development and web content. Manage all channels of corporate branding design, promotions, events and campaigns.
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Director Of Brand Marketing & CreativeFidelity Nat. Financial – J. Rockcliff Realtors Jun 2007 - 2010Blackhawk Corporate Headquarters• The architect and administrator of the corporate brand strategy that launched this new Fidelity National Financial company to the number one position in sales in the East Bay area within a year in a very difficult market. • Responsible for guiding and implementing integrated marketing programs, which support the business objectives for corporate brand, product on-line positioning and reputation in the market place. Consult with Corporate President, business units, and Sales VP’s to leverage market share, brand identity, on-line marketing, recruiting, training and direct marketing. • Facilitate the preparation of all branding, supervise advertising and public relations projects, budget, outside vendors, corporate events, trade shows and purchase all media and printing.• Currently work in a consultant capacity for J. Rockcliff due to financial climate. -
Associate Creative DirectorKey Curriculum Press Jan 2006 - Mar 2007Emeryville, CaManaged the creative direction for college educational books and software products. Responsible for the design and graphics for all the educational events and promotions at conferences and expos. Directed the creative initiative for all direct mail campaigns for new products and promotions.
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PrincipalGuarascio Creative Jan 1994 - Jan 2006Built a full-service creative design and production firm providing regional and national clients with a full range of marketing services including award-winning print and web-based branding, national advertising, brand identity, packaging design, trade show booth design, collateral materials and project management. Served as sole client contact for all phases of needs assessment, contract negotiation, design review and follow-up. Supervised freelance professionals, art directors, photographers, web designers, illustrators and copywriters. Managed all business related functions, client services, strategic marketing, and project management.
Nancy Guarascio Skills
Nancy Guarascio Education Details
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Bachelor Of Fine Arts - Bfa
Frequently Asked Questions about Nancy Guarascio
What company does Nancy Guarascio work for?
Nancy Guarascio works for Fidelity Nat. Financial – J. Rockcliff Realtors
What is Nancy Guarascio's role at the current company?
Nancy Guarascio's current role is Director of Marketing | Creative Director.
What is Nancy Guarascio's email address?
Nancy Guarascio's email address is ng****@****iff.com
What is Nancy Guarascio's direct phone number?
Nancy Guarascio's direct phone number is +151022*****
What schools did Nancy Guarascio attend?
Nancy Guarascio attended Ohio University.
What are some of Nancy Guarascio's interests?
Nancy Guarascio has interest in Dog Training And Conformation, Travel, Scuba Diving, Breeder Of Akc Champion Vizslas.
What skills is Nancy Guarascio known for?
Nancy Guarascio has skills like Marketing, Project Management, Event Planning, Video Production, Project And Traffic Coordination, Advertising, Integrated Marketing, Strategic Planning, Direct Marketing, Product Marketing, Creative Direction, Graphic Design.
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