Nancy Guettier Email & Phone Number

Pacifica, California, United States

Through Nancyland Inc., I manage a hub for my creative entrepreneurial ventures which include:►Branding Consultant | Stylist | Decorator. Drawing on my design aesthetic, I work with both private clients to bring desired character and functionality to their spaces as well as corporate clients looking to elevate their brands through creative visual merchandising and marketing. ►Retail Store Owner/Operator. I successfully launched and have continued to operate a retail play-based interactive toy store in the San Francisco Bay Area which will be featured on Destination SF on CBS where I manage all merchandising, displays and marketing. In addition to a curated collection of toys and gifts, I organize children’s parties and child development programs—exercise classes and Music Together classes as a certified Music Together teacher. The store thrived during the pandemic, becoming a resource for children and babies and the first store to provide masks for children. ►Award Winning Author | Storyteller | Film Producer. I am the author of several children’s books as well as an animated film which I also produced. Both the books and film received numerous awards during festival seasons.

Locations Throughout California

I have worked with California Closets to elevate their showrooms and use store concept visual merchandising techniques to rebrand them as resources for homeowners and renters as well as interior decorators. By adding window decals, vignettes, customer-centric signage, interactive kiosks, residential elements and light props, I create a welcoming environment that has proven successful and led to more showroom openings in residential areas. To ensure consistency in showroom styling, I helped prepare a company-wide style guide.Realizing the importance of visual excellence across all channels, I also styled several collections (Paxton/Martha Steward Everyday Collection) for the 3D renderings for both the website and catalog as well as the in-home installation videos for social media platforms. California Closets has also relied on my design and visual merchandising skills to generate enthusiasm among franchisees, designers and vendors at their annual conferences by transforming conference rooms into inspiring home settings, displaying purposeful ideas and practical solutions to the needs their customers present. California Closets is a leading California manufacturer of custom cabinetry and storage for homes.

Locations Throughout China

My work with JLA spanned the globe from China to the United States. In China, I energized the growth of one of JLA’s top brands, Ink & Ivy, by managing and training a team of marketing and merchandising leaders in visual merchandising, marketing and signage best practices. In addition to standardizing style guides by updating training books, I refreshed existing stores and laid the visual merchandising groundwork to open new ones.Back in the U.S., I led the new store concept initiatives for the LIVN CO lifestyle brand ranging from location search and store design to product selection and social media marketing strategy. In addition, I played an instrumental role in launching JLA Home’s showroom in the new High Point Market, staging all their collections and hiring and training a team to set it all up. Working with the catalog team and photographers I propped and styled the first location photo shoots outside the showroom and provided photo direction remotely to the China Team to elevate the look of their signature brands in catalogs and other marketing materials.JLA Home is the home fashions division of E&E Co, Ltd., a privately held company splitting manufacturing and distribution operations between China and North America

San Francisco, Ca

I collaborated with Realtors and homeowners to create appropriate mood boards which I then used to guide the furniture, bedding and décor selected to stage homes for resale. By transforming these residential spaces and working with professional photographers for marketing purposes, time on the market was reduced and sales price optimized. More recently I created a social media marketing strategy to realize the company’s 2024 goals. Home Stages Inc. is a staging and interior design service.

San Francisco Bay Area

Worldwide

Promoted from Visual Merchandising Manager to Senior Vice-President of Visual Merchandising during my tenure, I played a central role in shaping the transition of Pottery Barn Kids and PBTeen from an online and catalog presence to storefronts both domestically and internationally. Key results included:►Designed and launched 100 PB Kids Stores worldwide including Dubai, Kuwait, Canada and Australia, working closely with brand architects on store layouts, designs and fixtures while meeting budget and schedule parameters►Created Mock store, a full-scale PBK corporate office site ►Hired, trained and retained a team of visual merchandisers, graphic-packaging-signage designers, photographers and videographers, guided by training materials which I produced►Launched first popup stores for PBTeen with such success they transitioned to permanent stores►Played key role in first collaborations for PBTeen broadening brand aesthetic and customer base►Launched in-store design showroom for customers to create dream rooms, play spaces and nurseriesWilliams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home.

Worldwide

As Gap pursued its market expansion into new signature apparel categories, I directed the visual merchandising strategy to create a dynamic customer experience in both babyGap and GapKids stores domestically and internationally. By working with architects and directing the development of in-store layouts, fixture designs, window displays, signage, floor plans and special promotional displays, I succeeded in elevating the look of these new divisions to align with the upscale brand identity. In addition, to ensure brand and product consistency I trained associates on visual direction and standards, created training materials, and provided visual merchandising books and guidelines on a monthly basis as well as weekly/daily updates to stores. Other key results included:►Launched store openings in both domestic and international markets including Japan, France, Germany, the UK and Canada►Met challenge of working with unique architectural and language barriers in international markets►Fostered collaboration with product designers, marketing, inventory management and other key stakeholders to execute global brand initiatives►Hired and trained teams in corporate office and trained in-store visual teams in domestic and international markets►Helped design in-store fixtures and flexible mannequins►Accomplished all project goals within time and budget parametersGap Inc. is a worldwide clothing and accessories retailer.

Bs, Marketing/Advertising

While attending school I worked in sales and visual merchandising in the showroom of a Corvette car dealership.

Associate Degree In General Business