Nancy Guyther Email & Phone Number

Baltimore, Maryland Area

Working with local clients for Media Buying, Planing, Research, Promotions, Market Analysis, Competitive Landscape.

•Coordinated creative, media planning, media buying and promotional elements for the Local Marketing Group of the Chevrolet Dealers.•Supervising territory includes Washington, Baltimore, Harrisburg, Salisbury and Harrisonburg.•Tracked and maintained budgets, inventory and sales.•Worked in conjunction with Chevrolet corporate to provide support to the local dealers.

• Manager for 25 Nestle brands in spot radio and TV.• Spot Manager for Lowe’s Home Improvement Stores.• New York Manager for Johnson & Johnson Hispanic media.

•Responsible for annual media billings of $62m with 19 accounts.•Increased media billings by $10m from new business.•Managed staff of 22.•Negotiated multi-million dollar station contracts for General Motors.•Directed media placement in 44 cities in the US.•Strengthen client/station relations in the Southeast.•Wrote and implemented buying seminars.•Assisted in writing a Local Broadcast Manuel for use in the US.

New York

• Assisted with overseeing annual media billings of $200M for the New York office in Broadcast• Managed 33 buyers and assistants• Negotiated $51M in New York TV placement for all McCann-Erickson clients• Implemented Radio and TV buying seminars• Account Supervisor – AT&T, Exxon, McDonald’s, Nestle

•Supervised 7 buyers and assistants.•Planner – McDonald Restaurants, Washington Post, Cellular One, Honda Dealer Association.•Responsible for $20m in radio and TV placement in Baltimore and Washington.

•Negotiated $18m in radio and TV placement in 14 cities.•Contracted all newspaper and magazine insertions in the US.•Planner – PBS (Public Broadcasting System), Quality Inns International, Roy Rogers Restaurants, Washington Times

•Responsible for placement of all newspaper and magazine insertions.•Awarded print production projects.