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25+ years in various avenues of media advertising.. Extensive background includes strategic planning, market analyses, media buying and planning, media research, promotions and people management skills. Key strengths are indentifying market opportunities, business and implementation planning along with execution. Deliver customer-focused solutions.Presently Head up the Media Research department at MPT. Includes all Media Research Analysis, Contract negotiations, daily updates, communicate all findings to the President of the station on a daily basis.Specialties: Worked extensively with Chevrolet Dealer Groups and General Motors Senior ManagementSupervised the Nestle and Lowe's accounts at McCann-EricksonReorganized the Atlanta Office for McCann EricksonNegotiated multi-million dollar contracts for various accountsDeveloped new business for the Southeast at McCann Erickson
Freelance
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Retired - Research Director Maryland Public TelevisionFreelance Dec 2024 - Present
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Research ManagerMaryland Public Television Aug 2010 - Dec 2024 -
PresidentThe Media Room 2005 - 2009Baltimore, Maryland AreaWorking with local clients for Media Buying, Planing, Research, Promotions, Market Analysis, Competitive Landscape.
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Vp SupervisorCe Retail (Division Of Campbell Ewald) 2001 - 2004•Coordinated creative, media planning, media buying and promotional elements for the Local Marketing Group of the Chevrolet Dealers.•Supervising territory includes Washington, Baltimore, Harrisburg, Salisbury and Harrisonburg.•Tracked and maintained budgets, inventory and sales.•Worked in conjunction with Chevrolet corporate to provide support to the local dealers.
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Vp Account ManagerMccann Erickson New York 1998 - 2001• Manager for 25 Nestle brands in spot radio and TV.• Spot Manager for Lowe’s Home Improvement Stores.• New York Manager for Johnson & Johnson Hispanic media. -
Vp Local Broadcast ManagerMccann Erickson Atlanta 1996 - 1998•Responsible for annual media billings of $62m with 19 accounts.•Increased media billings by $10m from new business.•Managed staff of 22.•Negotiated multi-million dollar station contracts for General Motors.•Directed media placement in 44 cities in the US.•Strengthen client/station relations in the Southeast.•Wrote and implemented buying seminars.•Assisted in writing a Local Broadcast Manuel for use in the US.
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Vice President/Assistant Local Broadcast ManagerMccann Erickson New York 1985 - 1996New York• Assisted with overseeing annual media billings of $200M for the New York office in Broadcast• Managed 33 buyers and assistants• Negotiated $51M in New York TV placement for all McCann-Erickson clients• Implemented Radio and TV buying seminars• Account Supervisor – AT&T, Exxon, McDonald’s, Nestle
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Associate Media DirectorDdb Needham Worldwide Washington, Dc 1984 - 1985•Supervised 7 buyers and assistants.•Planner – McDonald Restaurants, Washington Post, Cellular One, Honda Dealer Association.•Responsible for $20m in radio and TV placement in Baltimore and Washington.
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Media Buyer And PlannerSmith Burke And Azzam Baltimore, Md 1981 - 1984•Negotiated $18m in radio and TV placement in 14 cities.•Contracted all newspaper and magazine insertions in the US.•Planner – PBS (Public Broadcasting System), Quality Inns International, Roy Rogers Restaurants, Washington Times
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Associate Production MangerEisner And Associates Baltimore, Md 1979 - 1981•Responsible for placement of all newspaper and magazine insertions.•Awarded print production projects.
Nancy Guyther Skills
Nancy Guyther Education Details
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Marketing Communications
Frequently Asked Questions about Nancy Guyther
What company does Nancy Guyther work for?
Nancy Guyther works for Freelance
What is Nancy Guyther's role at the current company?
Nancy Guyther's current role is Retired - Research Manager at Maryland Public Television.
What is Nancy Guyther's email address?
Nancy Guyther's email address is ng****@****hoo.com
What is Nancy Guyther's direct phone number?
Nancy Guyther's direct phone number is +144373*****
What schools did Nancy Guyther attend?
Nancy Guyther attended Towson University.
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Nancy Guyther has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Home Decoration, Health.
What skills is Nancy Guyther known for?
Nancy Guyther has skills like Advertising, Media Planning, Media Buying, Marketing, Digital Media, Broadcast, Television, Crm, Marketing Strategy, Strategy, New Business Development, Management.
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