- Oversee all social media platforms: Ensure a cohesive and consistent brand image across all locations by managing and unifying social media presence.- Lead end-to-end marketing program execution: Drive the full lifecycle of marketing initiatives from conception through completion, utilizing internal resources and fostering cross-functional collaboration.- Manage content and updates for diverse touchpoints: Oversee content creation and updates for both customer and internal platforms, establish and adhere to budget guidelines, participate in events, document business processes, and support sales efforts.- Communicate effectively with stakeholders: Present ideas and deliverables to both internal and external teams, and provide comprehensive updates to senior leaders on marketing programs, strategies, and budgets.

-Develop and execute strategic marketing plans: Collaborate with managers, sales teams, and operations to align marketing initiatives with business goals.-Manage regional marketing calendar: Oversee scheduling and execution of in-venue collateral, website updates, email campaigns, and social media activities.-Plan and execute venue launches and seasonal events: Organize and promote high-impact launch parties and seasonal events to drive engagement and brand visibility.-Coordinate photo and video shoots: Handle scheduling, provide shot lists, develop run-of-show documents, and manage on-site production to ensure high-quality media content.-Analyze campaign performance: Track and evaluate marketing metrics, delivering detailed monthly reports to senior management on the progress of regional marketing initiatives.-Conduct competitive analysis: Monitor local competitors and strategize to enhance the company’s competitive edge in assigned regions.-Collaborate with national PR agency: Manage all public relations initiatives and outreach to support overall brand strategy.-Adapt national marketing strategies for local impact: Customize national marketing plans to effectively address the unique needs and opportunities of the Houston market.-Create and maintain marketing activity reports: Develop comprehensive regional marketing calendars and reports, tracking progress across various initiatives including campaigns, interviews, PR, trade shows, and resource management.

• Approve, review and edit all content flowing to all social media platforms, approving over 30 pieces of content per week• Assist with the setup and management of client presence on social sites including Facebook, Instagram, and other similar platforms• Direct marketing projects at all stages, including conceptual planning, schedule management, and final implementation.• Assess client needs and developed plans to adequately address current and future objectives• Maintain content marketing calendar to schedule all aspects of creation and delivery

• Wrote quality content for over 15 clients ranging from the hospitality/ restaurant industry to residential industry, creating content to allow site visitors to obtain information efficiently and quickly• Engaged online audiences by placing a strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.• Increased website and social media traffic by creating dynamic graphics and pieces

• Optimized content with key search terms to drive traffic and online visibility.• Oversaw and scheduled all account calendars and content agendas to ensure timely production and delivery of relevant information on all social media platforms.• Assisted the CEO with various marketing projects that would engage new leads and potential customers.• Responded to comments, posts, and questions from various channels under the supervision of the account manager.• Assisted the CEO with various marketing projects that would engage new leads and potential customers.

• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand.• Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.