Nancy Abrams Email & Phone Number

Southern California

Collaborate with tennis, sports industry and corporate partners to support USTA Southern California’s robust programming and initiatives: Junior and Adult Competition, Community programs, Pro Series and Coach Development. Maintain relationships with private/public facilities and clubs, and bring together communities with tennis industry events. Produce the annual Women & Girls Who Ace Summit to recognize those that empower our next generation of female tennis leaders, and provide impactful… Show more Collaborate with tennis, sports industry and corporate partners to support USTA Southern California’s robust programming and initiatives: Junior and Adult Competition, Community programs, Pro Series and Coach Development. Maintain relationships with private/public facilities and clubs, and bring together communities with tennis industry events. Produce the annual Women & Girls Who Ace Summit to recognize those that empower our next generation of female tennis leaders, and provide impactful learning opportunities on and off the court throughout the multi day event. Show less

Southern California

USTA's Serve Tennis digital platform engagement team leader. Managed and facilitated the Net Generation Circuit entry level junior pathway products section wide, including Junior Team Tennis, Net Generation PlayTracker, Junior Circuits and Team Challenges. Aligned with the USTA American Development Model (ADM) to educate players, parents and providers about the pathway.

Southern California

Initiated national school-based enrichment program, managing all aspects of operations and sustainable growth. Continuous development and oversight of key relationships, staff, systems, foundation grants, budgets, national reporting, website, digital marketing and database communication. Facilitated national USTA Physical Education grants and provider trainings. Presenter at national conferences on program development and implementation.

Los Angeles

Managed USTA Junior Team Tennis league in Los Angeles County, generating 1000 participants annually from recreation & parks, schools, clubs and community organizations. Worked concurrently as SCTA After School Program Manager to efficiently bridge programs.

Greater Los Angeles Area

Developed a unique equipment brokerage firm in the Hollywood post production market by fostering a network of individual AVID Media Composer editing system owners, major post houses and film/TV studios. Strategically expanded to 25+ AVIDs and secured additional revenue streams through peripheral rentals.

Greater Los Angeles Area & Western States

Managed corporate, sports, entertainment, airline and international tour accounts for multiple hotel companies. Implemented regional marketing programs, cross selling properties in California and conducted sales presentations at national reservation centers. Re-positioned renovated hotels in western states to capture greater market share. Established innovative marketing campaigns to significantly increase off peak room nights, including a national award winning seasonal campaign, and an… Show more Managed corporate, sports, entertainment, airline and international tour accounts for multiple hotel companies. Implemented regional marketing programs, cross selling properties in California and conducted sales presentations at national reservation centers. Re-positioned renovated hotels in western states to capture greater market share. Established innovative marketing campaigns to significantly increase off peak room nights, including a national award winning seasonal campaign, and an airline dropped passenger program. Show less