Nancy Hensley Email & Phone Number

Chicago, Il, Us

London, England, Gb

Responsibilities included oversite of Product Management, Design, Marketing, Product Delivery, and the Innovation team. In this role, I spearheaded the strategic overhaul of AI integration in products, elevating our product portfolio from 5% to 80% with AI features within two years, thereby cementing our competitive edge and industry leadership. I pioneered a product incubator that drastically reduced time-to-market for AI solutions, driving innovation and operational efficiency. My leadership in launching the PressBox suite and The Analyst platform not only shattered sales records, achieving $1 million within 30 days and attracting one million monthly users, respectively, but also redefined market standards. Through comprehensive rebranding and the implementation of advanced tooling, I led enhanced brand trust and streamlined operations, orchestrating product launches that generated millions in new pipeline opportunities, showcasing my ability to merge strategic insight with impactful execution.

In just 12 months, I led a team that significantly boosted digital revenue, accounting for over 20% of total earnings, by instrumenting key products for deeper insights and introducing advanced on-boarding capabilities that improved conversion rates by 8-10%. My strategic deployment of bots for client interactions led to an 85% progression of assistant conversations to sales engagements, while leveraging AI for organic traffic growth saw one product leap from 4% to 70% organic reach. I led implementation of new methodologies for precise tracking of product performance and user engagement, spearheaded multiple customer experience initiatives to elevate our NPS score, and served as the Site Executive for the Chicago Lab. In this role, I oversaw over 100 employees across development, product, and digital, focusing on enhancing employee engagement, community, and culture. Under my leadership, we successfully doubled our employee engagement score in less than a year.

Armonk, New York, Ny, Us

Growth & Digital Strategy for our Hybrid Cloud Analytics business

Armonk, New York, Ny, Us

Portfolio Strategy and Executive Lead to the Industry Analysts & Influencers

Armonk, New York, Ny, Us

Marketing executive for a multibillion dollar database & data warehouse business in IBM Software Group. I am currently helping to lead transformation for a better overall experience for our customers in this new era of Big Data and Cloud. Digital, Cloud, Agility & Growth!

Armonk, New York, Ny, Us

Sr. Program Director- Product Marketing & Strategy, IBM- Responsible for working within Product Management to lead strategy, marketing and product launches for the PureData product line. I tend to be the face to the analysts and press for PureData and our data warehouse strategy. I also own competitive and market strategy for the products, communications, customer council, and a wicked good team who makes all the magic happen with me.