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As an independent consultant & advisor in product, marketing, tech, and sports tech, I am passionate about building innovative solutions that drive growth and accelerate innovation. With a career rooted in data and AI and groomed in Big Tech (IBM), I have consistently leveraged AI to create impactful products. My journey at Stats Perform allowed me to spearhead new product innovations, launch The Opta Analyst, rebrand the company, and integrate AI across our offerings. A key highlight of my career has been my advocacy for women's sports, especially women's football. My role as an advisor at Mercury/13 is a testament to my commitment to pioneering growth in this field. Balancing my expertise in product and tech with my dedication to women's sports, I am dedicated to driving excellence and making a positive impact. How can I help you?
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Chief Product OfficerEdbChicago, Il, Us
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Founding Member And AdvisorMercury 13 Aug 2023 - Present -
Independent Business Consultant & AdvisorSelf-Employed Jul 2023 - Present
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Chief Marketing And Product OfficerStats Perform Feb 2020 - Jul 2023London, England, GbResponsibilities included oversite of Product Management, Design, Marketing, Product Delivery, and the Innovation team. In this role, I spearheaded the strategic overhaul of AI integration in products, elevating our product portfolio from 5% to 80% with AI features within two years, thereby cementing our competitive edge and industry leadership. I pioneered a product incubator that drastically reduced time-to-market for AI solutions, driving innovation and operational efficiency. My leadership in launching the PressBox suite and The Analyst platform not only shattered sales records, achieving $1 million within 30 days and attracting one million monthly users, respectively, but also redefined market standards. Through comprehensive rebranding and the implementation of advanced tooling, I led enhanced brand trust and streamlined operations, orchestrating product launches that generated millions in new pipeline opportunities, showcasing my ability to merge strategic insight with impactful execution. -
Chief Digital Officer (Cdo)Ibm Data And Ai Jan 2019 - Feb 2020In just 12 months, I led a team that significantly boosted digital revenue, accounting for over 20% of total earnings, by instrumenting key products for deeper insights and introducing advanced on-boarding capabilities that improved conversion rates by 8-10%. My strategic deployment of bots for client interactions led to an 85% progression of assistant conversations to sales engagements, while leveraging AI for organic traffic growth saw one product leap from 4% to 70% organic reach. I led implementation of new methodologies for precise tracking of product performance and user engagement, spearheaded multiple customer experience initiatives to elevate our NPS score, and served as the Site Executive for the Chicago Lab. In this role, I oversaw over 100 employees across development, product, and digital, focusing on enhancing employee engagement, community, and culture. Under my leadership, we successfully doubled our employee engagement score in less than a year.
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Director- Strategy & Growth, Ibm Hybrid CloudIbm Jan 2017 - Feb 2020Armonk, New York, Ny, UsGrowth & Digital Strategy for our Hybrid Cloud Analytics business -
Director Of Offering ManagementIbm Jan 2016 - Oct 2017Armonk, New York, Ny, UsPortfolio Strategy and Executive Lead to the Industry Analysts & Influencers
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Director, Strategy And Marketing, Database Software And SystemsIbm Oct 2013 - Jun 2015Armonk, New York, Ny, UsMarketing executive for a multibillion dollar database & data warehouse business in IBM Software Group. I am currently helping to lead transformation for a better overall experience for our customers in this new era of Big Data and Cloud. Digital, Cloud, Agility & Growth!
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Sr. Program Director -Data Warehouse Product Marketing And StrategyIbm Jan 2012 - Jan 2014Armonk, New York, Ny, UsSr. Program Director- Product Marketing & Strategy, IBM- Responsible for working within Product Management to lead strategy, marketing and product launches for the PureData product line. I tend to be the face to the analysts and press for PureData and our data warehouse strategy. I also own competitive and market strategy for the products, communications, customer council, and a wicked good team who makes all the magic happen with me.
Nancy Hensley Skills
Nancy Hensley Education Details
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Benedictine UniversityPsychology
Frequently Asked Questions about Nancy Hensley
What company does Nancy Hensley work for?
Nancy Hensley works for Edb
What is Nancy Hensley's role at the current company?
Nancy Hensley's current role is Chief Product Officer.
What is Nancy Hensley's email address?
Nancy Hensley's email address is na****@****orm.com
What is Nancy Hensley's direct phone number?
Nancy Hensley's direct phone number is (800) 426*****
What schools did Nancy Hensley attend?
Nancy Hensley attended Benedictine University.
What skills is Nancy Hensley known for?
Nancy Hensley has skills like Business Intelligence, Analytics, Data Warehousing, Strategy, Integration, Product Management, Cloud Computing, Enterprise Software, Crm, Big Data, Program Management, Enterprise Architecture.
Who are Nancy Hensley's colleagues?
Nancy Hensley's colleagues are Chris Diffo, Kapil Agarwal, Garland Hall, Sadie Hines, Sarah Caliri, Amit Singh, Anjul Meid.
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