Nancy Irwin Email and Phone Number
Enthusiastic, collaborative and imaginative leader with unparalleled breadth of communications experience to drive sales for agencies, clients, Fortune 100, and international companies. Has contributed to double and triple digit growth for brand clients. Drives increased market share, profits and sales, using market data to pinpoint customers’ passions and predict unmet needs. Created a proprietary, data driven brand development process using market insights to undergird new brands, product launch and implementation strategy resulting in turbo-charged sales. Directs brand implementation across organizations, both internally and externally, with an intense focus on customer relationships, market share and sales results. Develops written content in all formats (both long and short) to drive behavior change, leading customers from trial to loyalty. Research, Strategy & Brand Work AAA of the Carolinas Ballantyne VillageChar-Broil Cherokee Cultural Partners Crossville Tile & StoneCole & Mason Conair Corona S.A. (Orchid Tile)Campbell HausfeldCrescent ResourcesDal-Tile DanChemDean & DeLucca DomtarDuke EnergyEquiFirst EdificeGaston County Development Corp. Glory FoodsGunkHouse AutryHuberHusqvarnaIrwin ToolsJanPakLevolorLiuGong Inc. Mattamy HomesPerfect FitPowertekNovartis Rubbermaid Medical Piedmont Natural GasRubbermaid Sabertesa tapeThompson Reuters Twin StarUniversity City Velux WR Grace Zyliss Specialties: ResearchSports Marketing & Sponsorship Research Brand DevelopmentBrand StrategyBrand ArchitectureBrand AssessmentBrand ImplementationMarketing StrategyMarketing PlansMarketing ImplementationProject ManagementProcess Development & ManagementGlobal Brand StudiesResearch Analysis & MetricsOrganizational DevelopmentWork & Project Scoping
Benetix
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Chief Marketing OfficerBenetix Nov 2021 - PresentCharlotte, Nc
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Senior Communications & Marketing StrategistIn Transition Sep 2018 - Dec 2021Denver, Colorado -
Principal & Partner; Brand Strategy Practice LeaderPrincipal, Voccii Mar 2012 - Dec 2017Charlotte, North Carolina Area- Principal/Partner in Voccii, market research, consumer insights, brand strategy firm in North Carolina.- Led business development; Voccii grew an average of 116% each year during tenure.- Led key contacts to Voccii’s 7 largest clients. - Wrote business plan; developed the Voccii name, brand, strategic plans, marketing implementation, content, and digital strategy for the firm.- Led pitch strategy: Voccii enjoyed a greater than 7 in 10 win ratio for new business.- Developed market insights, strategy, names and brands for firm’s clients.- Led qualitative research projects and delivered results to top executives.Research, Strategy and Brand Work AAA of the Carolinas Ballantyne VillageBritaxChar-Broil Cherokee Cultural Partners Crossville Tile & StoneCole & Mason Conair Corona S.A. (Orchid Tile)Campbell HausfeldCrescent ResourcesDal-Tile DanChemDean & DeLucca DomtarDuke EnergyEquiFirst EdificeGaston County Development Corp. Glory FoodsGunkHouse AutryHuberHusqvarnaIrwin ToolsJanPakLevolorLiuGong Inc. Mattamy HomesPerfect FitPowertekNovartis Rubbermaid Medical Piedmont Natural GasRubbermaid Sabertesa tapeThompson Reuters Twin StarUniversity City Velux WR Grace Zyliss
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Senior Strategist, PresidentHarlow Strategies Jan 2002 - Jan 2013Charlotte, Nc2002 – 2013Senior Strategist, Director of Public Relations – Practice leader for innovative, growing marketing and advertising firms and clients employing primarily contract talent. Led branding and public relations practice for all clients. Developed, delivered and market tested proprietary branding process. Developed business plans and brands. Developed pitches, client proposals and executed work for major clients for past decade. Developed and executed research, strategy, branding, planning and public relations work for agency’s top clients – Char-Broil, AAA of the Carolinas, Rubbermaid, Rubbermaid Medical Solutions, Huber, Irwin Tools, DanChem, Orchid Ceramics, LiuGong Machinery Corp., Levolor, Grandfather Mountain, WR Grace, JanPak, Campbell Hausfeld, EquiFirst, Novartis, Crossville Inc., Xylem Inc. -
PresidentHarlow Strategies Feb 2001 - Jan 2013Charlotte, North Carolina Area
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Senior StrategiestClear Blue Jan 2002 - Jan 2013Led branding practice, responsible for new business pitches, client relations, project management, client counseling, brand strategy, data integration into creative campaigns. Company grew from $1.65 million in capitalized billings to $15 million during tenure.
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ManagerDuke Energy 1990 - 2001Employee CommunicationsMedia RelationsInternal brand implementationHR Organizational DevelopmentProcess Re-engineeringDeveloped new communications processes/productsStrategic PlanningBudgetingWebsite Strategy ImplementationProject Management
Nancy Irwin Education Details
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Journalism -
Journalism
Frequently Asked Questions about Nancy Irwin
What company does Nancy Irwin work for?
Nancy Irwin works for Benetix
What is Nancy Irwin's role at the current company?
Nancy Irwin's current role is Company and brand launch, product launch, market research, market definition, marketing strategy, sales integration, brand development, writer, change management/internal communications..
What schools did Nancy Irwin attend?
Nancy Irwin attended University Of Southern California, University Of Southern California.
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