Creative Account Director
CurrentLead and oversee the end-to-end creative development of emails, banner ads, e-headers, direct mail, landing pages, print collateral, and social media assets for well-known magazine brands, including Bloomberg Businessweek, Bloomberg.com, Bon Appetit, The Week and The Week Junior. Serving as the liaison between marketing clients and creative teams, I take full accountability for the success and profitability of every campaign, ensuring deliverables align with business objectives and produce results.I am most proud of my ability to: * Develop effective acquisition and retention subscription marketing campaigns that exceed expectations and generate revenue.* Craft comprehensive briefs and collaborate closely with creative teams to develop campaigns that drive engagement, brand awareness, conversions, and retention. * Deliver projects on time, on target and on strategy with my strong project management skills, direct marketing expertise and deep understanding of the creative process.* Forge strong long-term client relationships by establishing trust and confidence and providing exceptional service and follow up, resulting in repeat business. Project Accomplishments:• Delivered 70% increase in paywall subscription upgrades with an offer-driven e-header campaign targeting print subscribers.• Spearheaded development of two cross-sell launch wraps, maintaining consistency of brand visuals and messaging. • Initiated and oversaw the coordination, execution and on-time parallel release of up to 30 direct mail A/B tests and control package updates on a monthly basis for three consecutive years. • Recommended groundbreaking seasonal creative and short-term offer strategy successfully targeting a new audience segment.• Generated 1,800 gross orders by effectively compiling the best of the best content from multiple sources into one cohesive 4-page FSI campaign newspaper insert.