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Key Accomplishments: Helping B2B clients navigate challenging times with empathy, strategic thinking and innovative problem solving. Delivering tangible business results to clients based on strategic planning and excellence in execution.Assisting clients with improved sales and marketing alignment. Read the Playbook: https://lnkd.in/gquQPZYWWrite thought leadership content and manage CMD blog cmdagency.com/blogGrasping new technologies and wielding them to competitive advantage. Current pursuits are AR/VR tech for enterprise, innovative uses of social video, AI assisted research and creation, and ABM technologies. Meeting or exceeding new business development targets for existing client accounts as well as new accounts. Managing client projects and programs to maximize both quality of work and profitability. Developing deep client relationships with a grasp of the client's business objectives. Developing new revenue streams through innovative packaging of agency offerings. Representative Clients: • Hewlett-Packard, Microsoft, Intel Corporation, SHI, Connection, CDW, FutureTech, 3M, Lenovo, Dell, McDonald's, Moneygram, Louisiana-Pacific, SeekrSpecialties: High-tech marketing, consumer electronics marketing, retail marketing, digital content strategy, content and training development, marketing strategy and marketing analysis, user experience design, data analytics and visualization.
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Senior Account DirectorCmdVancouver, Wa, Us
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Volunteer Board SecretaryBonsai Society Of Portland Nov 2024 - PresentAs the Board Secretary of the Bonsai Society of Portland, I bring my organizational superpowers, love for teamwork, and passion for the art of bonsai to this incredible community of tree enthusiasts. In this role, I ensure that every meeting runs like clockwork, capturing and documenting the society's vision, decisions, and future plans.Beyond administrative precision, I contribute ideas to help grow our society's reach and engage members in new, creative ways. From supporting events to fostering a welcoming environment for bonsai enthusiasts of all levels, I’m proud to be part of a team that nurtures not only trees but also community connections. -
Senior Account DirectorCmd May 2018 - PresentPortland, Or, UsMember of CMD AI Task ForceLeads our Technology Practice Group• Helps clients take smart risks and champion new ideas.• Always wearing “client glasses”, thinking and reacting to marketing as a core client would. Plays a critical part in developing client branded experiences that translate across multiple digital and physical touch-points.• Develops content strategy activities including project framing, definition of design themes and content plans and campaigns for B2B and B2C clients.• Helps initiate, inspire and guide the development and execution of exceptional branded content efforts in support of client business objectives.• Identifies client business and design problems and guides CMD teams to devise elegant solutions.• Helps realize clients’ visions by researching, conceiving, and working with CMD Strategy, Research, UX, creative and digital teams on wireframing, sketching, prototyping, storyboarding and communicating user experiences.• Collaborates with client and CMD’s diverse experts within the context of complex projects. I am blessed to manage an amazing team who teaches me as much as I teach them and who I really enjoy working with every day. At heart, I am a storyteller who believes that stories constitute the single most powerful weapon in a leader’s arsenal.
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Account DirectorCmd Apr 2016 - May 2018Portland, Or, UsCMD is a full-service creative agency that is always hunting for better. We are wayfinders and storytellers, united by one vision: Bring great ideas to light. We do it by tapping 170 experts in Portland, Seattle, San Francisco and Charlotte. We do it with 10 integrated capabilities—from strategy and analytics to UX and video—delivering customized solutions that are as unique as our clients. By listening closely, never settling, and crafting ways to tell your story more powerfully and solve business challenges more efficiently we help make brands more compelling, relevant and successful. We do it by looking at what’s working, fixing what isn’t, and grinding like hell to forge work that’s as memorable as it is effective. We’ve done it every day since 1978 through brilliant creative, illuminating strategy and pinpoint analytics. And we’re just getting started.
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Account SupervisorCmd Apr 2013 - Mar 2016Portland, Or, UsCMD is a fully integrated agency headquartered in Portland, Oregon with offices in Seattle and San Francisco. Our team members include experts from across the marketing spectrum like program planners and video directors, UX architects and creative directors, strategists and developers. The reason CMD strongly believes in this integrated model is simple: developing a single marketing component outside the context of a client’s program-wide plan is neither time- nor cost-effective. And a piecemeal approach seldom leads to optimal results. While CMD has integrated the best aspects of traditional agencies, our team members move beyond what those agencies can do. Instead, we offer a holistic, business-building model that’s designed to help clients form and maintain productive connections with customers—year after year.
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Volunteer Program ChairComputer Human Interaction Forum Of Oregon Sep 2011 - Sep 2013As program chair of CHIFOO, I plan our annual speaker series. We develop a speaker series theme, and invite experts to come and talk about how their work relates to the theme. CHIFOO is part of the ACM's SIGCHI. Portland's chapter is extremely active and we support a thriving community of user experience designers, user interface designers, software developers graphic designers, usability experts, researchers, academics and students. We are the 5th largest SIGCHI chapter globally.
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Client Relationship LeadAdi - Animation Dynamics, Inc. Feb 2009 - Mar 2013We rescue our clients from the mundane. Founded in 1996, ADi excels in using animation for new product development, business-to-business marketing, consumer advertising, education, entertainment and ethnographic animation. Clients range from Fortune 500 firms to independent film and game and app producers.
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Senior Project Manager - Studio DWaggener Edstrom Jan 2008 - Jan 2009Bellevue, Washington, UsProject Manager for the newly formed Studio D at Waggener Edstrom. We offer a full-service menu of digital and creative capabilities to amplify your PR objectives, turbo-charge your client’s messaging, and engage audiences in new ways to give your campaign maximum impact. Our team consists of developers, designers, content managers, content creators, video production specialists, search engine marketing experts, social media marketers and others. -
Senior Project ManagerKennedy Communications Oct 2005 - Jan 2008Altamonte Springs, Fl, UsManaged projects and programs for key accounts such as Intel and Fred Meyer Jewelers. Responsibilities included new business development, program development, developing scope of work and estimates, P&L responsibilities and account management.Projects included web-based demos, video production, communications training development, case study development, and online promotions and contests. -
Account Executive - Account SupervisorCmd Jun 1999 - Jul 2005Portland, Or, UsWorked on Intel account team. Worked with retail marketing and training, reseller/distributor channel programs, Intel Innovation in Education, Solutions Market Development Group, Mobile Platforms group,Wireless products, and other groups.
Nancy Hoffman Skills
Nancy Hoffman Education Details
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Rhode Island CollegeMarketing Communications -
Norwich Free Academy
Frequently Asked Questions about Nancy Hoffman
What company does Nancy Hoffman work for?
Nancy Hoffman works for Cmd
What is Nancy Hoffman's role at the current company?
Nancy Hoffman's current role is Senior Account Director.
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What schools did Nancy Hoffman attend?
Nancy Hoffman attended Rhode Island College, Norwich Free Academy.
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What skills is Nancy Hoffman known for?
Nancy Hoffman has skills like Marketing Strategy, Marketing Communications, User Experience, Digital Media, Strategy, Content Strategy, Creative Direction, Social Media, Advertising, Marketing, Integrated Marketing, Digital Marketing.
Who are Nancy Hoffman's colleagues?
Nancy Hoffman's colleagues are Lalita Gaikar, Алла Носова, James Henry, Donald Nkuna, Cezar Mizrahi, Pedro J Rodríguez, Oumaima Elkorchi.
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