Nancy Iverson Email and Phone Number

• Lead program for select employees of top-tier channel partners focused on 3M growth. Develop and manage communication strategy and monthly calls to highlight promotions and product campaigns; create training strategy; manage onboarding requirements and overall program guidelines• Launch and manage 2020 incentive program/system leading to $19M in new-to-3M business; Included setting program strategy, determining system platform business requirements, developing and implementing communications strategy, establishing processes, and managing payment & reporting

* Lead project to develop 3rd party online interface for 3M channel partner incentive program. Manage and coordinate user experience design, reporting, user acceptance testing, payment processes, and all aspects of the project. Extensive collaboration with IT and web development agency partners. * Develop business requirements for site, program, and sales tracking. * Create marketing communication plans for internal and external audiences; develop marketing materials including videos, brochures, and other assets working with marketing agency partner.

• Build relationships and gain buy-in on rebuild efforts with 30+ clients for move of 3M intranet to new platform.• Audit and review client intranet sites and lead sites’ information architecture efforts.• Map content and ensure usability and relevancy of content with a focus on user-centric design leveraging intranet templates.• Establish an efficient and streamlined process for evaluating content and transitioning from the legacy 3M intranet repositories, databases and systems to the new platform.• Conduct usability testing to ensure design and layout meets business needs and provides a positive end user experience.

From November 2012 through 2013, Versa merged with partners to create Blue Sky Strategy LLC - venture consulting, business advisory services, and the same great marketing consulting services offered by Versa. Beginning in 2014, Versa Marketing is an independent boutique marketing consulting practice.Develop multi-channel marketing strategy that incorporates traditional and digital marketing channels and focuses on brand awareness, consumer education, and customer acquisition.Create web content and project manage new website launch and site design, development and implementation to reflect strategy initiatives and incorporate SEO goals.Creative writer for both web and print, including SEO-optimized web content, sales collateral, marketing materials, and press releases. Develop and implement link building strategy incorporating local search, organic search (SEO), paid search (PPC), blogging, and social media.Web analytics, including Google Analytics and Omniture, to assess performance of marketing channels and campaigns and inform strategy.Check out more at www.versamarketing.com

Blue Sky Strategy consultants work with your small business on* venture viability - assess business start-up idea and get ready to launch* business plan - guide the process that creates road map for operations* business advisory services - help with your business, growth plans, decision process, and financials* marketing strategy - develop a marketing plan or e-marketing strategy* marketing - implement marketing tactics, review and create content for your website, project manage a website launch or redesign, and work on search, email and social media marketingADVISE and INSPIRE

Creating marketing strategy focused on member acquisition and retention using event marketing, social media, email, and word-of-mouth advertising. Marketing workshops and communicating networking & community service events to current and prospective members.

Product manager leading staff of 3 sales managers managing 3 product lines – cruise, tour, and meeting & incentives – worth nearly $470M in combined annual revenue. Executed ongoing evaluation of portfolio performance, conducted competitive benchmarking and created and implemented incentive plans to achieve goals.Developed marketing tactics and sales promotions in collaboration with cross-functional team including pricing, customer service, and inventory management. Led marketing through trade shows/events, collateral development, electronic media and promotions. Created campaign brief and worked with ad agency to develop new print advertisement targeted toward meeting planners. Developed sales collateral pieces and communicated plan internally to regional field sales channel.

Managed complex distribution account relationships with 3rd party online travel agency (OTA) and developed multi-channel internet marketing strategy to drive traffic to NW’s direct online channel.Launched multi-channel strategy including Search Engine Marketing (SEM), affiliate marketing, and metasearch (aggregator). Identified emerging trends, built business case, negotiated contracts, and launched channels. Budgeted, managed P&L profitability, developed marketing tactics, and phased out underperforming channels. Mined NWA database to assess markets for specific promotions and collaborated with cross-functional team to ensure consistency of messaging.

Managed 11 direct and indirect reports who supported 40 consumer magazines and more than $800 million in revenues. Controlled financial planning, analysis and monthly corporate communications. Headed year-long system conversion project with cross-functional team of 10. Project came in on time and on budget and resulted in 25% reduction in monthly report preparation time and more robust analytical capabilities.

Franchisee of Blockbuster Video retail stores, introducing the retailer to the Twin Cities market. Led department of 6 that managed P&L and financial reporting. Established flexible budgeting and forecasting systems that incorporated marketing data and trend analysis to anticipate rapid growth, market competition, and changing company needs at growth-oriented retail company. Start-up expanded from $5M to $31M revenue and 30+ stores in 3 years.

Managed staff of up to 4 professionals. Planned, budgeted, staffed, and managed multiple audit engagements at various stages of completion through final report issuance. Audited middle-market clients in various industries, including retail, publishing, manufacturing, financial services.