Nancy Bell Email & Phone Number

Mountain View, Ca, Us

New York, Ny, Us

- Established the position and role of UX Research management at Macys.com, developing the research team and innovating investigation methods to deliver unified shopping experience across devices- Facilitated collaboration and built partnerships across cross-functional store and digital retail departments- Experienced with managing direct reports, creating budget, and building productive relationships with 3rd party vendors - Won corporate award for improving Customer Engagement

New York, Ny, Us

- Manage and develop research team to provide insights and expertise for the Macy’s and Bloomingdales end-to-end customer omni-channel experience - Created nimble qualitative and quantitative research methods and process to effectively support agile products by close collaboration with lean teams- Strategically leveraged resources to deliver over 60 studies on over 25 desktop, mobile and in-store projects last year that significantly impacted every stage of the product development lifecycle

New York, Ny, Us

Redmond, Washington, Us

•Led Mobile Browse Hotmail and Calendar research, executing research that could effectively address both short and long term product goals as well as assess user needs and solve customer issues •Tracked scorecard metrics across product stages and cycles, ensuring that products meet usability, psychological and business goals•Drove research innovation in web communication by the creation and development of methods to provide in-depth understanding of customers, including remote desktop ethnographic interviews, user perception of design and branding study•Filed three patents (pending) for web communications design innovations in collaboration with UX team members

Redmond, Washington, Us

-Pioneered the position and role of research insight management at Microsoft-Created and promoted best practices that worked toward setting standards of research insight generation and dissemination-Managed research vendors and research projects that had cross-group involvement and multiple product impact-Proactively collaborated with research stakeholders to articulate strategic business questions, prioritize research needs and coordinate research in such a way as to leverage knowledge and optimize resources

Redmond, Washington, Us

Developed multi-year multi-product cross-group research plans for strategic visioning that set research priorities in alignment with business and customer goals-Drove cross-team collaboration with program managers, product planners, and developers from early stages of planning to production-Led multi-stage mobile device and TV services research design projects that contributed to next-generation product visioning •-Initiated on-going research collaborations with universities -Created the Ethno-Design method, a multi-stage research methodology for next generation product visioning, in collaboration with Design Research

Partnered with product planners, program managers, developers and design to ascertain business, product and design goals to design and adapt research methods to generate meaningful and focused findings and recommendations -Developed customer profile/personas based on usage, behavioral and attitudinal data analyses that was adopted across teams -Managed User Experience Group Coordinator position

Redmond, Washington, Us

-Planned and executed lab and field studies on mobile phones, PDAs, automobiles, and set top devices that produced relevant, prioritized and actionable insights that were disseminated across teams-Tracked usability issues and user feedback across product versions-Was early evangelist of ethnographic methodologies at Microsoft-Planned Beta user studies that incorporated team members as research partners -Partnered with Product Planning in Customer panel survey studies, working closely with external research vendors

Ba With Honors, Sociology

License (Ma), Psychology

Doctorate D'Etat (Submitted), Psychology

Post Doctoral Fellowship, Socio-Cognitive Psychology