Keypoint Intelligence is a global market research, consulting and technology services company. As the Vice President of Marketing, I sit on the Executive Team reporting into the CEO and am responsible for developing and executing the organization's brand and demand.• Lead and execute the global marketing communications strategy for this leading marketing research, consulting, and technology services company.• Oversee a team of marketing professionals focused on public relations, events, digital marketing, social media and integrated marketing campaigns.• Drive brand awareness and demand generation through integrated marketing campaigns across traditional, digital, and social media channels.

• Established and led the first global communications function at AMCS Group, a leading provider of software and consulting services to the environmental and waste management industry.• Developed and executed a comprehensive global communications strategy that drove brand awareness, increased media coverage, and generated new leads.• Managed all aspects of corporate communications, including PR, analyst relations, media relations, advertising, sponsorships, speaking engagements, customer stories, and social media.• Built and maintained strong relationships with key stakeholders, including journalists, industry analysts, investors, and other key officials.

Headed up marketing and communications for North America, leading a team of demand generation and communication professionals.• Developed and executed integrated marketing and communications programs that aligned with sales and the GTM strategy, consistently driving a high demand of qualified opportunities for the sales pipeline.• Managed the demand generation team and aligned with corporate marketing for product marketing content, website alignment, and corporate identity/branding.• Oversaw all marketing and communications involvement in the integration of all North America acquisitions over a five year period.• Managed all field marketing efforts for the region – increasing brand awareness.• Managed all communications for the region and some globally, including media relations, PR, events, sponsorships, speaking, thought leadership, and social media.• Created and managed additional sourcing of articles, customer stories, and thought leadership pieces.

Interim Director/VP of Marketing• Partnered with early-stage startups, SMBs, and evolving companies to develop and execute integrated marketing and communications strategies that drive growth and success.• Provided comprehensive marketing services, including marketing strategy, go-to-market strategy, PR, advertising, event management, social media, media relations, and content development.• Passionate about helping businesses of all sizes achieve their marketing goals.

• Successfully rebranded and repositioned Lavastorm Analytics as a leader in the big data and analytics space.• Led all global communications efforts, including day-to-day PR, media relations, and internal communications.• Built and maintained strong relationships with key stakeholders, including journalists, industry analysts, investors, and other key players.• Developed and executed strategic communications plans to support the company's business goals and objectives.• Managed an external team of communications professionals.

• Oversaw all aspects of Lavastorm's PR and AR programs, including agency management, outbound announcements, thought leadership coverage, and media interviews. Secured key placements in Forbes and CFO Magazine.• Partnered with customers and partners to develop and publish case studies and testimonials, which were integrated into marketing and communications plans.• Developed and executed integrated marketing plans to drive demand through digital marketing, content, social media, and webinars, ensuring strong brand visibility.

• Launched Lavastorm Desktop, a new business model targeting analytic users, which became a key part of the company's go-to-market strategy.• Established and led the inside sales hub, overseeing marketing and communications, inside sales, and sales engineering efforts.• Conducted market research to define and expand the target market for Lavastorm Desktop.• Developed and executed marketing strategies and communication plans to drive demand among potential analytic software users.

• Developed and executed global marketing programs across all channels, including events, advertising, and digital marketing, and measured results to ensure success.• Managed sales and marketing operations using Salesforce to ensure data quality, consistency, and enforcement across the sales team.

• Developed and executed high-volume, targeted direct marketing programs for North America.• Managed data quality, segmentation, and marketing program rollouts with sales teams.• Reported on overall results and effectiveness of marketing programs.• Conducted ongoing industry research and analysis.• Collaborated with senior leadership to define messaging and target market progress.

• Led database marketing initiatives to improve data quality, response rates, and KPIs for the commercial marketing team.• Analyzed existing databases and conducted gap analyses to identify opportunities for improvement.• Drove weekly initiatives to improve database health and add key attributes.• Consulted with internal marketing clients to improve their marketing focus and strategy, spend, and ROI.• Recommended data-driven campaigns to increase response rates, collect the right data, and improve targeting and response.• Collaborated with SAS analysts to analyze campaign data and response management, and made recommendations for improvement.• Consulted with the marketing team, trained them on effective marketing and joined calls to help with their campaign planning and analysis.

Interim Marketing Leader for SMBs• Provide integrated marketing and communication services to help small and medium-sized businesses grow and succeed.• Develop and execute customized marketing plans that align with business goals and objectives.• Implement a variety of marketing channels and tactics, including digital marketing, social media, content marketing, public relations, and email marketing.• Manage and measure marketing campaigns to ensure optimal results.• Expertise in high tech, real estate, and consumer marketing.

Promoted to lead all marketing and communications for the VoIP major LOB.• Collaborated with the LOB to define global marketing communications requirements.• Developed detailed marketing plans and budgets, and project managed the development and execution of programs.• Integrated marketing programs across advertising, collateral, direct mail, email, events, speaking engagements, and media relations.

Led demand generation programs for North America and managed global media buys.• Managed co-marketing programs with Cisco.• Developed, project managed, and reported on ongoing demand generation, field marketing, communications, and marketing and sales operations efforts.• Rolled out the new CRM system, managed lead generation and follow-up efforts with inside sales, and played a key role in supporting the Global VP of sales with regional support, sales incentives, and global sales meetings.

Managed day-to-day account relationships with Dun & Bradstreet and Harvard Pilgrim Health Care, developing and executing response marketing campaigns aligned with their branding and communication strategies.• Reviewed clients' marketing strategies and made recommendations to improve their effectiveness.• Project managed clients' demand generation campaigns, ensuring timely delivery, quality assurance, and proper tracking and results.• Collaborated with agency partners to integrate demand generation programs with branding and advertising efforts.