Nancy Perkins Email & Phone Number

West Palm Beach, Florida Area

- Leadership- Training and mentoring- Business and marketing strategy - Integrated marketing- New business/product development and launch- Advertising (TV, direct response, magazine, newspaper, online and e-communications, radio, outdoor)- Branding- B2C and B2B- Product management- Customer acquisition, on-boarding, relationship development and retention.

Middletown, NY

• Responsible for all areas of marketing, branding, communications, public relations and philanthropy.
• Consistent record of high-impact results: assets and membership each grew by 25% for this 74 year old credit union and during this very difficult period for financial institutions.
• Active member of the Executive Committee (ALM).
• Developed and oversaw annual marketing plans and budget and directed implementation. Budget and ROI responsibility.
• Launched numerous products and services including MCIF, mobile banking, secured VISA card, and online financial management. Developed social media and remote check deposit products.
• Managed the development and execution of all promotions, events, contests, and communications for member acquisition, activation, retention as well as numerous community events.

• Strategy, product development, implementation (including customer acquisition/usage/retention programs), customer service, marketing and advertising consulting. Launched two of Canada’s most innovative credit card.
• Initiated and directed a ground-breaking initiative for a start-up company in the payments arena. Served as CMO and Director of Sales and Customer Service.
• Consultant to Scotiabank on the launch of an entertainment loyalty program with Cineplex Entertainment. Determined strategic direction and member communications - including e-communications. Managed customer service.
• Conducted a strategic competitive analysis of credit card issuers within Canada and a comparison to the U.S. marketplace for a major U.S. consulting firm. Summarized cultural distinctions and regulatory differences.

Conceptualized and launched a prestigious, award-winning home furnishings and design store. Full P&L responsibility. Directed all daily operations.

Managed the marketing plan and all marketing programs for a new co-branded credit card product for the strategic alliance venture of Royal Trust and Shell Canada.

Strategized business expansion and maximization of cardholder revenues and implemented programs.Spearheaded major activation/retention and loyalty programs (B2C).

Developed and implemented marketing plans to increase charge volume, grow market share, and expand into new areas.