Nancy Perkins Email & Phone Number

West Palm Beach, Florida Area

- Leadership- Training and mentoring- Business and marketing strategy - Integrated marketing- New business/product development and launch- Advertising (TV, direct response, magazine, newspaper, online and e-communications, radio, outdoor)- Branding- B2C and B2B- Product management- Customer acquisition, on-boarding, relationship development and retention- P&L management- Market and competitive analysis

Middletown, Ny

Responsible for all areas of marketing, branding, communications, public relations and philanthropy. ● Consistent record of high-impact results: assets and membership each grew by 25% for this 74 year old credit union and during this very difficult period for financial institutions. ● Active member of the Executive Committee (ALM). ● Developed and oversaw annual marketing plans and budget and directed implementation. Budget and ROI responsibility. ● Launched numerous products and services including MCIF, mobile banking, secured VISA card, and online financial management. Developed social media and remote check deposit products. ● Managed the development and execution of all promotions, events, contests, and communications for member acquisition, activation, retention as well as numerous community events. ● Instituted and oversaw a consistent, integrated marketing approach throughout branches, print, radio, and TV media, ATMs, email and online advertising. ● Responsible for branding and all marketing initiatives related to the opening of new branches. ● Oversaw all marketing, branding, signage, communications and public relations efforts related to acquisition of a credit union as well as two core systems conversions. ● Spearheaded landmark research effort. ● Built and maintained excellent relationships with numerous outside vendors. ● Awarded the President’s Excellence Award.

Strategy, product development, implementation (including customer acquisition/usage/retention programs), customer service, marketing and advertising consulting. Launched two of Canada’s most innovative credit card loyalty programs.• Initiated and directed a ground-breaking initiative for a start-up company in the payments arena. Served as CMO and Director of Sales and Customer Service. • Consultant to Scotiabank on the launch of an entertainment loyalty program with Cineplex Entertainment. Determined strategic direction and member communications - including e-communications. Managed customer service, coordinating with joint venture partner and multiple product groups within Bank of Nova Scotia. • Conducted a strategic competitive analysis of credit card issuers within Canada and a comparison to the U.S. marketplace for a major U.S. consulting firm. Summarized cultural distinctions and regulatory differences between the two countries.

Conceptualized and launched a prestigious, award-winning home furnishings and design store. Full P&L responsibility. Directed all daily operations.

Managed the marketing plan and all marketing programs for a new co-branded credit card product for the strategic alliance venture of Royal Trust and Shell Canada.

Strategized business expansion and maximization of cardholder revenues and implemented programs.Spearheaded major activation/retention and loyalty programs (B2C).

Developed and implemented marketing plans to increase charge volume, grow market share, and expand into new areas.