Develop, forecast, execute and analyze digital marketing strategy for 80+ hotels and resorts; maximized revenue generationAnalyze key performance indicators (KPI) across multiple digital marketing channels; Search engine optimization (SEO), paid search, target and retargeting, email marketing, demand generation and brand developmentIncrease and measure digital marketing opportunities for property outletsWork with large data sets, pulling performance numbers and identifying and measuring variance to expectationsCoordinate and train teams on web analytics Develop and execute strategy and digital assets to drive rapid, above-market, profitable growth in the digital channelsWorked in conjuction with the brand to build a strategic roadmap for Graduate Hotels digital marketing and overall presence in web, mobile, customer relationship management, reputation management and social media channels.Optimize the website conversion funnel to increase conversion rates, average booking value, and frequency of purchaseCollaborate with team members to create content and effectively promote sales, generate and strengthen brand relevance, and build demand for bookingsLeverage digital capabilities and successes to help drive sales through online channels

Strategic Account Manager Managing and negotiating agreements with top accounts such as Hilton Worldwide, Disney Hotels & Resorts and many others. Technical Project Management Building Partner RelationshipsMarket Manager, Southern California Build revenue growth and develop sustaining partner relationships within assigned marketsDevelop and drive action plans based data analysis to optimize partner hotels in the market place

Director of Field Marketing Develop, execute and evaluate individual and regional marketing plans for 34 franchised hotels; resulting in $50M in bookings