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As the VP of Global Marketing at Airbnb, I lead our Brand Marketing, International Marketing, Performance Marketing, Marcom and Operations teams. We're focused on driving growth by building a brand people love and bringing new products to market that make the Airbnb experience better. Prior to Airbnb, I spent 18 years working across a mix of agencies, start-ups and as a founder of a strategy consultancy building an arsenal of tools to help grow businesses big and small. Understanding the intersection between consumers and brands is my passion and finding creative ways to capture people's attention is what inspires me.
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AdvisorHatchSan Francisco, Ca, Us -
Vp Of Global MarketingAirbnb May 2022 - PresentSan Francisco, Ca, Us -
Head Of Brand Marketing, AirbnbAirbnb Mar 2020 - Jun 2022San Francisco, Ca, Us -
Director, Global MarketingAirbnb Sep 2018 - Mar 2020San Francisco, Ca, Us -
Director, Global Brand StrategyAirbnb Nov 2015 - Sep 2018San Francisco, Ca, Us -
Vp MarketingPrismatic (Acquired By Linkedin In 2015) Sep 2014 - Nov 2015Prismatic was a social news reader that used machine learning and natural language processing to recommend relevant news content. Prismatic was acquired by LinkedIn in 2015. While at Prismatic, I led the design and marketing teams, defining our strategy, roadmap and go-to-market plans until the company was acquired in November 2015.
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Group Strategy DirectorR/Ga Apr 2010 - Aug 2014New York, Ny, UsAt R/GA, I led a team that was responsible for uncovering insights, developing communication strategies and partnering with creative teams to deliver digitally focused marketing campaigns. I was focused on leveraging emerging channels - social, apps, and digital to connect with consumers in new ways. Clients included: Google, Nike, Chanel, MasterCard (North America and Asia-Pacific), Abercrombie and Fitch, Johnson & Johnson (Global), Tiffany & Co. -
FounderPreoccupy Mar 2008 - Jan 2014I founded PreOccupy in 2008 to fulfil the need for marketing leadership in early stage companies. At PreOccupy, I worked with Series A and B companies to define their brand positioning, develop product roadmaps, and define and opportunity size customer segments. Client engagements typically lasted for 3-6 months and included: conducting research, facilitating work sessions, aligning the executive team / board around a strategy and developing marketing campaigns. Clients include: Jetsetter, Gilt Groupe, Dagne Dover, Xoopit (acquired by Yahoo!) and Prismatic (acquired by LinkedIn).
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Senior StrategistNaked Communications Europe Mar 2008 - Aug 2009London, GbAt Naked, I learned the art of communications planning - marrying creative ideas with media plans. My work was focused on bringing new products to market for multinational clients including Nokia, CCM (the largest beer manufacturer in Mexico) and Coca-Cola (launching a new coffee beverage in 5 Asian markets). -
Art DirectorGoodby Silverstein & Partners Jan 2000 - Mar 2007San Francisco, California, UsAt GS&P I developed global marketing campaigns for clients ranging from Comcast to eBay to Morgan Stanley. In this role I learned the importance and craft of creative storytelling and am forever grateful to Rich Silverstein and Jeff Goodby for giving me a chance. My most memorable project was launching Britney Spears' perfume, Curious, which set a new record for gross sales and revenue in the perfume category. -
Account CoordinatorDeloitte Digital Aug 1998 - Jan 2000Usa, UsMy career in marketing started at Black Rocket (which was later acquired by Deloitte Digital) where I developed advertising campaigns for technology clients like Yahoo! - at a time where people still didn’t understand the internet. This role was my crash course in advertising and creative development and where I learned to partner with clients and creative teams, manage budgets and productions and do all of the menial tasks that come with an entry level job, that I will someday describe as "character building."
Nancy King Skills
Nancy King Education Details
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Georgetown UniversityEnglish And Art History -
Choate Rosemary Hall
Frequently Asked Questions about Nancy King
What company does Nancy King work for?
Nancy King works for Hatch
What is Nancy King's role at the current company?
Nancy King's current role is Advisor.
What is Nancy King's email address?
Nancy King's email address is ag****@****ail.com
What is Nancy King's direct phone number?
Nancy King's direct phone number is +141580*****
What schools did Nancy King attend?
Nancy King attended Georgetown University, Choate Rosemary Hall.
What are some of Nancy King's interests?
Nancy King has interest in Children, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Nancy King known for?
Nancy King has skills like Digital Strategy, Creative Strategy, Integrated Marketing, Customer Insight, Brand Architecture, Digital Marketing, Strategy, Interactive Advertising, Brand Development, Content Strategy, Consumer Insight, Creative Direction.
Who are Nancy King's colleagues?
Nancy King's colleagues are Mohamadali Ali, Hasrul Shul, Lucinda Lee, Simo Lafhil, Apurva Desai, Ryan Green, Zing Jin.
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